The more integrated the social web becomes integrated into the search rankings the more we need to understand how to increase our brand on the social web. Let me get this straight — it is as important to influence social media influencers as it is to be an influencer yourself. […]
Special Marketing Database
17 posts
Rand: so we have some tactics this week, some tips for folks who are thinking about google+. The first question that I get, I got this from someone who is speaking at mozcon, he said to me, “Boy, google+. Feels like it is really early to be adopting that. Very […]
Why We all want more linking root domains that are editorial in nature. The good links, from people that really want to talk about your business. I know many of you would love to have a list of sites that are strong and have heard of you already. The outreach […]
One link acquisition strategy we and many. Other agencies deploy for our clients is the use of infographics. Over time. A well designed and promoted infographic will attract many tweets. Facebook likes, diggs, stumbles.+1s, and backlinks which help a sites pages rank higher in the serps. As an seo I […]
To say I was bowled over when martin macdonald of omd show the results of his testing on query volume influencing rankings (not just auto-suggest, but actual positions) would be an understatement. Anyone who saw me listening to him at mozcon knows I was flabbergast But, as is typical in […]
Quick – who am I describing with these sentiments: great, awesome, interesting, cool, better than facebook, annoying, boring, stupid… You got it (and of course the title of the post probbbbably gave it away) – google plus (aka google+ aka google plus 1 aka the facebook killer aka that new […]
As a one-time editor the panda update was a bit of a ‘hallelujah’ moment. It was the point in time when past boardroom ‘rants’ actually came to fruition – that content is the only thing of true value to an audience and that its time would come around again. The […]
Sure, pagerank is older than emperor palpatine, but a lot of seos still use it as their primary metric for link research and rankability. Unfortunately, using pagerank exclusively to measure progress and page value can yield results as ugly as the emperor’s face. Since google updates pagerank so sporadically, you […]
Being a chrome junkie and also a keen productivity evangelist I’m predictably a huge fan of javascript bookmarktels. I use them all day long and over time I’ve built up a few that I have made myself that I thought I’d share today. What is a javascript bookmarklet? A javascript […]
I’m sitting on an air mattress in my new unfurnished brooklyn apartment listening to the sounds of the city out of the window after a long day of client meetings. At one point I was thinking “Man I wish I bought that ugly sofa from ikea so I’d have something […]
