Given that product differentiation is increasingly difficult, many companies want customer experience to be their new great differential. However, there is a long way to go from saying to doing. Wanting to differentiate yourself by providing a memorable experience is laudable and a fairly common desire, unfortunately very few achieve […]
C Level Executive List
Is competing with low prices an option? Of course, it has been an ancient strategy (in fact, at this point, a very undifferentiated strategy). Do low prices attract customers? Without a doubt, the wrong customer (the one who is going to leave when another suicidal person lowers him even further), […]
That is precisely what this chocolate brand communicates. In fact, not only does it communicate it, but that is the brand name: no chewing allowed! His catchphrase, “just let it melt in your mouth,” complements it masterfully. Chewing prohibited! Just let it melt in your mouth. Original french truffles. Thank […]
If you’ve ever seen something like this in the search results… What is an entity? It’s any object or concept that can be distinctly identified. This includes tangibles like people, places, and organizations, and intangibles like colors, concepts, and feelings. Entities are connected by edges, which describe the relationships between […]
Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. They measure visual load speed, visual stability, and interactivity/responsiveness using the metrics Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). FID will be replaced by Interaction […]
Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. They’re made up of organic and paid search results. Paid ads work on a Pay-Per-Click (PPC) basis, meaning that advertisers bid on keywords and pay Google for each […]
In case Joaquín woke up in the night. He closed the door to his room from the inside and went out through the window. Leaving the candle lit to give the impression that he was there. The first drink was followed by the second, and this by the third, and […]
Where do I go? What does it matter, you’re not fine here… Because of the mortgage and so on. Well… let’s leave it… Statements of this type share the space with self-assessments about the high degree of professionalism and, normally, this absurdity goes unnoticed. I recently had a conversation where […]
Complaints always fulfill a function that is normally not related to trying to change things. But rather to justify to others and to ourselves our laziness or conformity to change them. Or to make an effort to find other alternatives. Thinking that a person’s complaints imply that they suffer from […]
Such as Adobe Illustrator, CorelDRAW, and Inkscape. The most common path selection tool is the Path Selection Tool. Which is used to select and move entire paths. Other path What are selection tools include the Direct Selection Tool. Path selection tools are essential for working with Clipping. What are Path […]