Esther, an example of professional reinvention , created her brand Chocolatísimo. Es after a specialized professional career that began in a course for the unemployed. She is…
Features that you should see in the influencer’s account
There are other ways to identify if you are dealing with a true influencer. Therefore features that you can see this by doing a short…
En Linkedin hay que ser profesional
If you thought that influencers only worked on social networks like Instagram. En Linkedin then you are wrong. Influencers on Linkedin are also a reality.…
Advertising solutions for TV
How can you solve this by using programmatic advertising . Advertising solutions on wearables and TV ? You have to look for new ways to…
Differentiation in service Many want it few get it
Given that product differentiation is increasingly difficult, many companies want customer experience to be their new great differential. However, there is a long way to…
How to minimize the impact of the economic slowdown
Is competing with low prices an option? Of course, it has been an ancient strategy (in fact, at this point, a very undifferentiated strategy). Do…
Chewing prohibited or how to show your differential
That is precisely what this chocolate brand communicates. In fact, not only does it communicate it, but that is the brand name: no chewing allowed!…
5 Content Strategy Examples That Work (And Why)
Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with…
Guest Blogging for SEO Everything You Need to Know
According to Aira’s State of Link Building report, g is the third most popular link building strategy, with 47% of surveyed SEOs using it as…
Win featured snippets to build traffic quickly
Featured snippets are short answers that show in some search results. Google pulls them from one of the top-ranking pages. Example featured snippet on a…
Google’s Knowledge Graph Explained How It Influences
If you’ve ever seen something like this in the search results… What is an entity? It’s any object or concept that can be distinctly identified.…
What Are Core Web Vitals (CWVs) & How To
Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. They measure visual load speed, visual…