At the end of 2021, Google Ads, in one of its Marketing Livestream, gave the big surprise: It announced the end of Smart Shopping campaigns and local campaigns, and presented the new Performance Max campaigns as alternative. With a strong commitment to automation and Machine Learning, Google promised that these […]
Home Blog Marketing The 50 Best Google Fonts to download and use for free in 2023 In this article we are going to review the best Google Fonts that you can download and use for free in 2019 . Currently there are more than 900 free fonts in Google Fonts […]
for another year with a list of 80 women that I admire in the digital marketing sector. Some women on this list broke the glass ceiling a long time ago and are role models for the entire sector. Others are women who are making great strides 80 Leading Women towards […]
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When we face a project, whether it is a pure entrepreneurship or a strategic . Project of a certain magnitude in small companies , we usually ask ourselves.Therefore, Am I prepared to be an entrepreneur? This is the next logical. Question that we can ask ourselves after having analyzed the […]
Entrepreneurship is a long-distance race in which only a few are able to reach the finish line. The majority start the race running hard, but as the race progresses they begin to encounter problems. One of the topics that I insist on both to entrepreneurs with their projects and to […]
To talk about defining commercialcommercial proposal proposals, it is best to start by putting ourselves in a situation. Imagine the following context: How to defineWe are preparing the launch of a new product (or failing that we have to relaunch an existing one). We have some commercial objectives to meet. […]
The intention of Marketing in generating leads is to take. Them to the sales team to convert them into customers. And for that, the more information collected from potential customers, the better. Therefore, More Possibilities Interactive maps generate reports on all engagement of the person who accessed them , and […]
The interactive map allows you to embed a map on a website. How to It is not only a road map, but can also be a picture or diagram. With this type of content, visitors have an incredible engagement experience. For a company’s Digital Marketing actions to be implemented efficiently, […]
Another limitation of this metric is that its result does not take into account seasonality. Take Into If you use ROI to measure a medium or long-term investment. You may get a positive result and think that everything is fine, but that is not true. Depending on the investment in […]
