It’s been a long Don’t asktime since, euphoric and full of hope, I uttered this phrase in front of people that I really appreciate right now and today, remembering that moment, these words have come back to me, although they may seem like one of my bullshit (yes, it could be that it was) contain something that for me is a great truth: you cannot ask something for those things that, by definition, it cannot give you .

The metaphor of coffee that cannot contain bubblesDon't ask

How do you like coffee? Surely there will be thousands. Of different answers to that question. I hallucinate when. Don’t askI’m this is an advantage if you don’t wan category email list to take risks. having one in a bar and I see how the customers who come and go order it: plain, with milk,. Cut, decaffeinated category email list cut, machine cut decaffeinated with natural milk and saccharin.Ccondensed milk cut with saccharin ( in Seriously? Well yes, this is true too… ). Anyway, there are many . Aays, depending on taste. Cut, after many days of observing, none of those. Observed” has ever thought of ordering a coffee with bubbles .

Conservative mode: define your product well, so that no one asks you for anything you can't give them.

You’re getting it, right? I am convinced. Aometimes I stay like saying. dude, stop writing the post now. if you get what you want to say…” but I don’t know what I know. if I want to write. I need to write! Let’s see, what we were EF Leads going for. Notice that noDon’t ask one thinks of ordering a coffee with bubbles because, despite there being so many options, the “coffee. product is so assumed and defined that no one stops to think about “. why?. must be like this?”. And this is an advantage if you don’t want to take risks.

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