Guest blogging is a great way to build relevant links to your website from authoritative websites within your niche. Bloggers are always in need of content, and many will jump on an opportunity to add great content to their blog that their readers will enjoy. The most difficult part of using guest blogging as a link development strategy is the very first step – identifying guest post opportunities. From the head-smackingly simple to some lesser-known gems, below is a breakdown of the best strategies to find these opportunities.
Leverage your personal connections
This is a natural starting point. Most people have industry connections or just friends with blogs. Shoot them an e-mail, a text message, an im, a tweet, an owl, or whatever it takes. Be courteous – the last thing you want to do is burn a bridge with an overly aggressive approach. By the same token, don’t be afraid to ask. Website owners .
Use your blog as a billboard
This is one of those head-slappers that Italy Business Fax List surprisingly few people remember to take advantage of. You have a blog. You have readers. Presumably, some of those readers have blogs or websites in need of content. If they’re on your website, you already know that they trust your opinion. Put up a blog post letting your readers know that you’re available for guest posts, and list your topics of expertise, or some topics you might be interested in writing about. You’d be surprised at the response you can get, especially if your blog is popular.
Be it on facebook or twitter, don’t forget to straight up ask for guest post opportunities. Not only can you reach out to your friends with blogs or EF Leads websites, but you can get the conversation going with your friends that have friends who own blogs or websites. That second tier connection is key. You might be hesitant to shoot an e-mail out to all of your connections to ask them if they know anybody with a blog in your niche, but a facebook or twitter message is much less direct, and if phrased right, seems much less opportunistic.