The app is reminiscent of that of competitor VTC Uber, but still offers even more attractive services: it will be possible to pay via the app after a reservation, but also after hailing your taxi in the street, without having to ordered! The application was also rewarded in February, and received the prize for best Smart City/Car application in 2017. Wifi in all taxis In order to offer even more connected services, G7 aims to offer an internet connection from all its vehicles – today 80% are equipped with it.

Attract Customers The G App Is Easy

Wanted to support the transformation of its 8,000 or so Parisian taxis, and aims to replace all its vehicles with black vehicles – like high-end private vehicles and drivers. Connected buttons Spearheading its strategy, G7 aims to improve the image database that the French can have of Parisian taxis and their drivers, by focusing on the quality and connectivity of services. For this, the brand has established partnerships with big names such as the Paris City Hall, de Paris or even PSG, but also with meeting places such as bars, restaurants, hotels or even luxury boutiques. . 200 establishments in the capital now have a connected button, which allows you to order a ride in one click and see your driver arrive at your door.

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Campaigns Many campaigns are also running on their social networks.  Aiming to improve the image of taxis, especially in the. Face of the great EF Leads controversy raging around. VTCs and taxi drivers. Seeking to offer attractive services such as. VTC, but while going further, G7 addresses its target directly via social networks with. Messages with undisguised ambitions. Discounts for young people, wifi, hyper-connected application. Visibility partnerships, all in a high-end setting. And a revisited approach to the Parisian taxi.