To use traditional CMS like Word press , your company pays for the “hosting” and manages the content that will belong exclusively to you. Platforms like YouTube can change the rules for hosting and handling content in the blink of an eye. Therefore, it is very important to constantly update yourself regarding permissions and updates in these types of CMS. CRM Customer Relationship Manager literally does what the name says in English: manages customer relationships . A CRM brings together, in one place, all the customer’s data: name, telephone number, email, birthday, as well as any important information that the relationship team nes to continue the work of approaching the lead.

Philips integrated with the Marketing strategy

With the data enter into the CRM, it is possible to automate several mental triggers , bas on the actions that each customer takes on your website or platform: Thus, it is possible: Know the best time to send an email with new content (or purchase proposal) Measure the customer’s level of interest in purchasing a new service package (and offer automatic discounts), Send birthday messages to deepen the new data bond with the human being on the other side of the device. ​Marketing Mix Concept Mix Marketing is a concept that brings together the four pillars of Marketing : Product, Price, Place and Promotion.

How Orgânica took to the field in the


new data

Every sales and customer relationship strategy is bas on these four structures. Although each of these pillars has its own characteristics and varying weights in strategies with different objectives, they work together to move the business forward. The 4 Ps of Marketing The 4 Ps of Marketing constitute the basis for developing the entire strategy . They define questions EF Leads such as: What product is to be sold; What is the price of this product; Where (and to whom) will this product be offer; How this product will be offer. Talking about these pillars in a summariz and introductory way may seem basic and superficial, but many individual variables unfold from these questions.

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