The legendary copywriter Claude Hopkins in one of his books mentions his first success, which was his commercials for carpet polishers. Previously, the manufacturer referre to the technical specification in advertisements, hoping that hard data would appeal to buyers. Hopkins notice that polishers were bought almost exclusively by housewives. The […]
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On the other hand, if for an e-commerce site the bounce rate is high, this is not a good sign… It means that the visitor has not gone further than the product sheet. Finally, this indicator allows you to know if your site offers quality content and if you are […]
This is a great idea for employee engagement. It has a positive effect on their health and condition, and allows them to feel the spirit of the team. It is worth supporting sport and physical activity among your employees. In this way, the company not only improves its image, but […]
