The more integrated the social web becomes integrated into the search rankings the more we need to understand how to increase our brand on the social web. Let me get this straight — it is as important to influence social media influencers as it is to be an influencer yourself. Developing social media influence isn’t about how many times you can get o retweet you as it is how often he asks you questions or chooses on his own to interact with you. It’s more about establishing a relationship with that particular person through social media channels.

I’ve identified four different types of influencers

I know there are many more than this, but I believe these to be the main categories that most any other influencer type would be a combination of the two. Let’s define what we mean by each of these influencers and list some practical ways you can engage with these influencers.

Political influencers are people involvin the political process. Now, it’s key to note two things, first that political influencers do not have to be elected officials. Some would say that john stewart is a political influencer on some of his Coinbase Virtual Currency Database personal key issues. And second, that they don’t have to have

Influence over a general population but others involved in politics

Academic influencers are individuals who exist mainly in academic fields, such as research, education and university staff. These peoples’ opinions typically hold a lot of weight in and out of their fields of study.

Cultural influencers are personalities or EF Leads celebrities. You may have heard this group called the trend-setters, or fashionistas. These people can create influence rather than just guide it. This is why certain celebrities like kim kardashian have twitter sections in their contracts. These may be the most difficult people to influence, first of all because there are so few of them.

Social influencers are by far and away the most common influencers. In fact most everyone fits into this category. Unless you are out and out spamming everyone on twitter, this category includes you, because you have influence it may be large or very small but we all have influence of some kind.