Consumption outside the home is beginning to recover . According to data provided by the latest Kantar barometer , spending on snacks and non-alcoholic drinks outside the home is beginning to normalize. But it remains 8% below the 2019 figures. Thus marking a fifth consecutive quarter of growth. The restaurant industry shows signs of recovery. For its part, the increase in consumption inside and outside the home of snacks and drinks does not yet compensate for the loss of value experienced outside the home as a result of the pandemic. In 2019, spending outside the home represented 40% of the total in the snacks and beverages category . Before experiencing a decrease to 31% in 2020.
The United Kingdom shows the greatest growth in consumption outside the home
In the second quarter of 2019, out-of-home consumption top industry data in the snacks and beverages category in the 8 countries analyzed by Kantar rose to $17.6 billion. While the data analyzed for the same period in 2022 is 16.2 billion dollars. The United Kingdom is the territory analyzed that reflects the most significant year-on-year growth in consumption outside the home. Consumers feel 48% more comfortable leaving home again . But China , for example, shows the steepest decline, -13% as a result of the recent confinements, after two months of recovery. As the company points out, this demonstrates the volatility of growth and the fact that the market value of out-of-home consumption in a country is vulnerable to changing circumstances.
The outlook is improving, but it still does not reach pre-pandemic levels
The sector is beginning to register EF Leads values similar to those prior to the Covid-19 restrictions. “Hotels, restaurants and cafes” are the main recipient of spending on snacks and drinks . With 55% of consumption, while 13% comes from impulse channels, a situation that matches the context of 2019. Despite the rapid recovery in Europe , bars, cafes and bakeries remain below levels prior to the start of the pandemic. The report points out that this is why they are far from recovering, especially in Spain and the United Kingdom . In the cases of mainland China , Mexico and Thailand , where the consumption of snacks and drinks in “hotels, restaurants and cafes” is lower and impulse purchases are more important. According to the Kantar barometer, it can be seen that consumers prefer to opt for quick service restaurants to weather the crisis.