Ads also effective for B2B?” Italian panorama In Italy . almost 75% of the population is active on social media. approaching 44 million people. This number appears to be constantly growing. after a slight decline recorded last year due to a different data collection methodology. social media trends The main reasons why Italians visit and participate in conversations on social media are to search for information. maintain contact with friends and family and pass the time. all above 40%.
Searching for inspiration on products and businesses to
Buy follows closely behind. The Meta group . with WhatsApp in first place. dominates country email list the ranking of Italians’ favorite social platforms . followed by Facebook and Instagram. TikTok. despite its growing popularity. remains the fourth choice. even if it reverses position with Telegram. How do users discover brands? Word of mouth continues to be an important marketing tool. ranking third among the most reliable sources of information. However. in first place we find search engines . which have even surpassed television.
Capable of creating content.
Furthermore. ads on social media rank seventh in the top ten of users’ favorite information sources. Precisely for this reason. digital advertising is experiencing significant growth. with annual spending on digital ads reaching $5.9 billion. up 9%. In particular. the audio sector is experiencing even more marked growth. with investment in digital audio ads exceeding $115 million. recording an increase of 20%. All this demonstrates how important it is for brands to invest in digital marketing strategies to maintain a competitive advantage in the market. You might be interested in: “Vanity Metrics or not vanity metrics” EF Leads A look at the immediate future social media trends 2023 promises to be a year full of challenges and opportunities: Creative AI is emerging as one of the key trends. with tools like ChatGPT. Dall-E. Midjourney. Stablediffusion and Synthesia representing just the beginning of a new wave