And increased deployment of real-life applications. accompanied by growing debate about legality. ethics and potential misuse. In the field of marketing. we expect a greater focus on adding value to people’s lives . with consequences for advertisers who will have to adapt to an increasingly demanding and selective audience. Macroeconomic impacts . geopolitical tensions and misinformation overload represent challenges that will affect the digital landscape significantly. Finally.
Social platforms will continue to expand
Their role in people’s daily lives. but there is growing interest in thinking about generic terms such as “social media”. Conclusions Despite asia email list concerns and rumors of the possible death of social media. it seems that these digital platforms are not only resisting. but are actually evolving. Users’ approach to social media is changing: it is no longer just numbers that determine the popularity of an account. but it is increasingly important to produce relevant and interesting content for the public. This is why TikTok .
The interest-based platform. has gained great popularity and
become the revelation of 2022. TikTok has been able to capture the attention of users thanks to its ability to offer a personalized and highly engaging feed. based on tastes and the interests of each individual user. In this way. he demonstrated how the future of social media is increasingly linked to the idea of personalization and offering relevant and interesting content for the public. New call-to-action TweetShare Francesco Farinelli EF Leads Written by Francesco Farinelli Content & Social Media Management expert. I have always worked in communication with a strong focus on the world of digital content. Between classical studies and experiences in the USA and France.