LinkedIn Ads! as we know it today! was born in 2013! immediately providing the possibility of sponsoring the content of all users with a company page. This event therefore marks the beginning of the monetization phase of the LinkedIn project started 10 years earlier! back in 2003.

LinkedIn’s advertising platform has always stood out for its certain sobriety compared to its competitors in the social ads sector.

This has certainly attracted! over time! an ever-increasing number of advertisers oriented primarily towards the proposition towards a B2B market.

By its very nature! LinkedIn is primarily suited to dialogue and mutual understanding between users who wish to engage in professional conversation.

While this is probably not a “phenomenon!” we are seeing an ever-increasing number of users using it almost as if it were their own website or Facebook profile.

It is clear to take this change into consideration

Especially in terms of investments to be made on LinkedIn! both from an advertising point of view and from the point of view of ideas for content strategy .

The lowest common denominator of LinkedIn remains the targeting of users. No other social network collects in such a specific home owner database way the profession! the company and the position held by users and this! in the B2B field (but not exclusively)! has an inestimable value.

If you have ever wondered why there is a minimum budget for LinkedIn Ads of €10 per day ! you can easily understand that the possibility of finding a precise target for your ads is priceless.

We are talking about costs per lead that can even exceed €50! but everything must be weighed and considered in relation to your product or service.

For example! a company developing data analysis software that offers an annual license cost of several thousand euros can certainly afford a very high cost per lead ( CPL ).

Conversely! a company that offers professional hosting at €100/year will certainly not be able to go beyond €30 per single lead (for example) also considering a probable automatic annual renewal.

But in this scenario! in the end! how much does it cost to advertise on LinkedIn? The answer is always “a lot” ( we also talked about it here ).

However! today we will take stock of the basics of a growing e-commerce something substantial to consider when creating our campaigns: let’s see how to design and manage professional LinkedIn Ads campaigns !working specifically on audience! advertising budget and ad quality.

Is LinkedIn just for B2B or B2C too?

A small premise: the founding idea of ​​the platform is strictly linked to the B2B sector (or in any case professionals)! but given the growing demand for luxury goods! why shouldn’t a brand that addresses a B2C audience of this type try to advertise on LinkedIn?

Let’s take an example: let’s imagine that there is an interesting audience of “career women” who might want to give themselves a certain type of gift (a diamond! a high-end car! a stay in an exclusive location! etc.).

In fact! companies that offer this type of goods lack data and services operate in the B2C sector! but they may want to address such a specific target that it is impossible to search on other platforms! unless they adopt long and tortuous funnels in order to bring the user to the objective.

On the case of “career women” we made a not so remote hypothesis and below we insert a real estimate on the audience.

We see that it is not so difficult to find the target desired by a B2C company. The result is that the audience is even too large! so much so that it has to be narrowed down! with an interesting number of hypothesized daily clicks.