SMS is one of the most useful marketing channels at your disposal for several reasons:
- The omnipresence
SMS is one of the most useful marketing channels at your disposal for several reasons:
- The omnipresence of smartphones means sending bulk SMS is a great way to reach consumers directly. By including a link in the text, you can boost visits to your online store.
- Complete your strategy with email marketing: Although email and SMS marketing have differences in the implementation of their strategy, they work best together. You can use SMS as one of your most urgent communication channels, while email can be used for longer-form content.
- High open rates: SMS open rates are higher compared to email. 90% of SMS are read within 3 minutes of receipt. This makes SMS very useful for delivering time-sensitive information with a high success rate.
- Ideal for emerging markets: If your business is trying to operate in countries where data is expensive and wi-fi is not as common, SMS messages are a much better marketing channel to communicate information.
How does SMS marketing work?
SMS marketing messages are sent from “short numbers,” as opposed to full phone numbers. These numbers are typically 5-6 digits long, and can be associated with one sender or shared among multiple senders.
Many countries do not allow the sender information to be changed. This means that your message will appear as a text message with the short number the provider used and not your company name. This is why it is important to include your company name in the message.
There are two types of messages you can send through SMS marketing:
- Promotional SMS: These are bulk messages sent via SMS. They are typically used to communicate promotions (coupons, sales, etc.) or general information (event details, updates, weather alerts, etc.).
- Transactional: Transactional messages are “one-to-one” messages that are triggered by a certain event or behavior. An example of this would be an order gambling data russia confirmation or shipping notification for an ecommerce purchase. These messages communicate relevant and timely information to an individual.
What is SMS marketing used for?
SMS can be used in a number of different ways. In the following paragraphs, you will learn about some of the most common cases to give you a better idea of what you can do when sending bulk SMS and how they could help your business.
Short-term promotions for retail or e-commerce businesses
Coupons and promotions are a great way to get more people to your store or website. If you’re running a limited-time sale or promotion, you’re obviously going to need as many people as possible to hear about it.
SMS is a great channel to communicate these offers, especially if you want to inform customers when they are on the go. This way, you can ensure that they receive the message on time.
Urgent updates on events or customer orders
There are many changes involved in planning and executing an event. The more people attending the event, the more difficult it is to communicate the necessary information to everyone.
With bulk SMS, you can easily communicate any changes, cancellations, general information or updates more effectively than email or other channels.
Appointment Reminders
If your business operates by appointment, then you know the frustration of clients forgetting appointments and arriving late. It’s even more frustrating when they don’t show up.
Not only does this mess up your schedule, it wastes your time. You may have turned down other appointments because you already had that time booked for a specific client. Sending text reminders is a great way to make sure clients don’t forget their appointments and show up at the right time.
Internal alerts
If you have a large number of employees, it can be key points in marketing strategy difficult to communicate urgent messages (office closures, emergency updates, etc.) to everyone at once. You can send them an email, but they might not see it (I know, I don’t check my work email too often outside of the office). This is why mass SMS is a great way to ensure everyone gets your message on time.
Who can benefit from using SMS marketing?
Text messages can be a great addition to your digital marketing strategy, regardless of the type of business you have. They serve the purpose of communicating very urgent information in a highly effective way.
But, there are certain companies that cannot live without sending mass SMS:
- Ecommerce businesses: Whether it’s for sending promotional campaigns or order/shipping confirmations, SMS is a great tool for ecommerce businesses.
- Travel Companies: SMS is essential for travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and much more. By sending bulk SMS, you can tell your customers exactly what they need to know, without having to worry about whether they will see it in time.
- Service businesses that require appointments: Make sure your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.
- Large organizations with more than 100 employees: Internal communication is important, but it is difficult to communicate with all employees in a large company.
- Using bulk SMS for internal communication is the best way to ensure that every employee receives the information at the right time.
Conclusion
You should now have a better idea of what SMS europe email marketing is, and why it’s so great. Here’s a quick rundown of some of the pros:
- Safe delivery
- Direct line to the customer
- High engagement
- Complement your email marketing strategy
If you already use email marketing (or are thinking about it), try sending mass SMS to complement your strategy.
