Of course, the more niche your product, the fewer subscribers you’ll aim for. Yet, this example demonstrates that email marketing can still achieve outstanding success.

5. Pay-Per-Click Marketing

Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine.

The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.

For example, here are a couple of PPC ads that appeared in Google when I searched the phrase “newsletter tool.” Notice the “sponsored” tags and how these types of advertisements frequently take up all of the above-the-fold parts of the page.

6. Influencer Marketing

Influencer marketing employs popular, niche content creators to improve brand awareness, increase traffic, and target messaging to a brand’s audience.

You can use influencers across multiple channels, including social media, blogs, digital and print ads, and television. It’s an effective marketing avenue because it uses word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy.

One of my favorite influencer marketing examples is Skin Unmasked, an Instagram profile run by Piotr Janicki MD, focusing on skin health and wellness. He has an engaged audience of viewers who turn to him not only for product recommendations but honest reviews and tips.

He’s also known for educating about the risks of myths and misleading product advertising. For more knowledge on these topics, he redirects readers to his blog and YouTube channel. This allows him to build an even more engaged community.

7. Affiliate Marketing

Affiliate marketing is a performance-based marketing tactic in which a retailer, typically an online one, rewards a website with a commission for each customer referred via the website’s promotional activities.

The “affiliate” or website only gets paid india telegram data when their promotion of your product results in a sale. This method is similar to influencer marketing, but the pay structure is different.

For example, HubSpot’s affiliate program offers a 30% recurring commission for each customer an affiliate refers.

Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences.

Acquiring skills through digital marketing courses can be a significant step to mastering the methods necessary to achieve these objectives.

Let‘s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Goal 1: Internet Marketing to Attract New Customers

96% of shoppers use the internet for research before making purchasing decisions, so it’s important to pay attention to where your brand can be discovered (and how it’s perceived) online.

There are plenty of tactics you can use for this, like the following:

• Paid social media ads. Which channels you choose largely depends on whether you’re in B2B or B2C. I once worked for a company that offered a digital product for business-to-business clients, so our marketing team assumed that running LinkedIn ads would bring the highest ROI. We also simultaneously ran paid campaigns on Facebook. To our surprise, the latter channel turned out to be the most effective, bringing in the best quality leads at the best price.
• SEO. Optimizing your site for specific keywords will increase your chances of being discovered by prospects. Just make sure your content provides value to your target audience on top of being SEO optimized.
• Partnering up with influencers. In order for this to work, you’ll need to run some preliminary research. Ask yourself, “What types of accounts does my ideal customer follow?” Then, research influencers (whether on social media, YouTube, or both) in your niche.

Pro tip: Before you reach out to an influencer with a collab proposal, I highly recommend checking if they have high engagement on their posts and videos.

This is even more important than the number of followers (the classic case of “quality over quantity”). How can these people help you promote your brand?

There are plenty of ways from anything as simple as sharing images of your products to recording a video showing the “before/after” complemented with a discount code for the influencers’ community.

• Website design. While website social media marketing strategy design doesn’t attract new customers, per se, it affects how your brand is perceived. If the design is clunky, information is hard to find, and the site is slow, it might discourage visitors from exploring your website and surely won’t result in conversion.

Goal 2: Internet Marketing to Cultivate Brand Loyalists

Internet marketing is for more it cell number than “just” attracting new customers — it’s also critical for turning them into long-time clients. You can use the channels I mentioned above and a few others, but apply different tactics.