Improve customer experience through personalized actions at each stage of the customer’s purchasing process.
This increased efficiency allows you to focus on what matters: your marketing strategy. As a result, you can spend more time developing and scaling your activities.
In addition to this, marketing automation helps. Create a more effective customer journey that. Not only increases conversions. But also strengthens the long-term relationship and improves retention.
With more targeted marketing, you can. Ensure customers receive the right message. At the right time to drive conversions and connect. With them on a personal level.
Save time and money by reducing manual and repetitive tasks.
Email marketing automation consists of automating the sending of emails to a list of contacts (one to many). Its uses include sending promotions, information about new products, company updates, lead nurturing, among others.
In email marketing automation, it is recommended to use an appropriate marketing automation tool that allows you to correctly segment users and send personalized emails.
It involves using a more direct and tailored message gambling data japan for each user according to their profile and progress in the conversion funnel.
Marketing automation is not limited to just sending emails, you can also use it to automatically add your contacts to a specific list or assign a score to your prospects.
How does marketing automation work?
The first step in automating a task is to create a scenario, also known as a workflow.
Each scenario begins with an entry point, which corresponds to the condition that allows the scenario to be triggered. The entry point can be a new contact registering on your website or even a user adding a product to their shopping cart.
Once one of your contacts enters a scenario you enter all locations into a google account programmed, they will advance within the scenario in a linear fashion or according to logical conditions (if/then), where it is possible to take 1 of two paths.
Each scenario can contain simple questions like “Is this contact a customer?”
If the answer is yes, the customer newsletter can be sent to the contact.
If the answer is no, the contact can be assigned to a “prospects” list
The conditions that will activate this or another scenario can be of two types:
- Identity: These terms use information collected from your users’ databases. For example, using your contacts’ birth dates to send them an email on their birthday.
- Behavioral: These correspond to a type of behavior or action. For example, sending an invitation for a private sale to customers who have purchased at least “X” amount of products in the last few months.
Depending on the result of each condition (yes or no), you can perform different actions on your contact:
- Send him an automatic message
- Add it to a new mailing list
- Give it a score
You can also add timing and deadlines as you wish. For europe email example, if you schedule a series of welcome emails, you can specify that your contact receives a first email immediately, then a second email a week later, and so on.
We will try to illustrate all this with an example:
If the contact makes a purchase for the first time on the site, a promotional code is sent to their email. If it is at least the second time, they are added to the list of loyal customers.
