SMS Marketing refers to the sending of text messages or SMS, either as campaigns or transactional messages, in order to achieve a marketing objective.
These types of messages can be personalized (for example, by including the sender’s name) and are primarily used to communicate urgent offers, updates and alerts to those who have subscribed to receive such notifications.
What is SMS marketing?
It’s no mystery that developing customer loyalty requires work. If you want to communicate with your customers, you need to be proactive and present on the platforms or channels they use most.
You can’t go to every customer’s door, but if you have their phone number (and consent) you can send them a text message.
SMS is also a great alternative to other channels like social media, as it allows you to send personalized messages to your subscribers’ mobile devices. It’s becoming more common gambling data philippine to see people using their phones or mobile devices more, so it makes sense that SMS marketing is the most direct line of contact.
If this definition seems too complicated for you, don’t worry, all these terms will be explained later so you can get a clearer idea of how text messages can improve your marketing strategy.
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Brevo is a complete and powerful solution for sending mass emails and SMS.
What are the best practices for sending bulk SMS?
When it comes to sending mass messages, you have many options and platforms to do so. Brevo offers this option, as you can see in the following image.
Still, in addition to the tool you use, it’s also important to know the best practices. Here are some Still, in addition to the tool you use, it’s also important to know the best advanced management for retail with multiple stores practices for a higher conversion rate, growing your database, and much more. Here are several.
First, make sure your contacts have given prior consent to receive information via this means.
Text messaging is a very effective and direct line of communication with your customers – virtually everyone has a mobile phone. However, there are many rules you need to keep in mind when sending bulk SMS. The first, and most important, is to receive permission from your contacts to send them SMS messages.
SMS has an extremely high open rate, but this won’t help you if you’re sending messages to people who don’t want to receive them. Also, customer acceptance (also called opt-in) is a legal requirement in most countries.
Be mindful of the timing of your messages.
Unlike emails, which are only checked a few times a day, text messages are opened almost immediately. This is great for urgent messages, but don’t abuse this power by bothering your consumers at odd hours.
Some countries even have laws about when you can europe email send text messages for marketing purposes (for example, France doesn’t allow SMS marketing on Sundays, holidays, or anytime after 10 PM).
Include your company name in your messages.
When sending bulk SMS, most providers send them via a short number, which means your contacts won’t know they’re coming from your company. That’s why the first thing you should do is inform your contacts about who is sending the message.
You don’t want to send them a discount coupon without telling them where to redeem it.
