Double opt-in is a process used to confirm new contacts who subscribe to your lists. First, email addresses are collected through forms and then a confirmation email is sent to the contact. Once the contact confirms this email, they will be added to your subscriber list.
The question is, why go through this extra-step process to confirm your subscribers?
Because it can significantly improve the deliverability of your emails and the quality of your contact list.
In email marketing, there is an eternal debate over which is better: single or double opt-in. While both have their advantages and disadvantages, in the end you as a marketer gambling data philippine will decide which is best for your business.
However, at Brevo, we usually recommend a double opt-in system to grow your list. To show you why we think this system is better, in this article we will first explain its definition, benefits, and include some examples.
Table of Contents
- Difference between double opt-in and a single opt-in
- What are the advantages of using a double opt-in process?
- How to set up a double opt-in system?
- Double opt-in email example
- Conclusion
- Frequently Asked Questions (FAQ)
Difference between double opt-in and a single opt-in
Some marketers think that this is not good because the process becomes complicated and you get fewer subscriptions. But the result is having better qualified contacts.
What are the advantages of using a double opt-in process?
1. Acquire better qualified contacts
As mentioned above, using a double opt-in ensures that your list mostly has valid contacts and addresses. Having to click a “confirm” button to be added to a list prevents any issues with incorrect sign-ups or people subscribing using emails that don’t belong to them.
This saves you from having subscribers who don’t click through to your emails, which could hurt your open rate and the performance of your email campaign. So even when you lose a subscriber, you win, and that’s a good thing because they weren’t actually qualified leads.
2. Avoid having any problems with the GDPR
Having a GDPR-compliant double opt-in process means you have proof that each of your contacts has agreed to receive your emails.
Double opt-in is not a requirement under GDPR, but it can the dynamic world of the agency be a great help to show proof that the contact agrees and to verify their email address. It’s also important to have that extra level of protection and prevent someone from accidentally subscribing.
3. Create a stronger relationship with new contacts from the start
With a simple opt-in process, the first interaction you have with your new subscriber is when you send your first email campaign or newsletter.
In the case of double opt-in, you are required to send an initial transactional email to allow subscribers to verify their contact information. But, nobody said that this ee leads confirmation email has to be a serious and boring message.
If you make it interesting, this email can be a great opportunity to make a good first impression and engage your readers .
