Do you already know what direct marketing is and have you incorporated it into your advertising strategies? This type of marketing is one of the most effective and, above all, most easily measurable, so it is essential to know it thoroughly. Therefore, in this article you will be able to learn what online direct marketing is, its benefits and the steps to make a successful campaign. Let’s go!
What is direct marketing?
What is direct marketing?
Direct marketing is a type of advertising campaign that seeks to provoke an action in a selected group of venezuela email list 2 million contact leads consumers (for example, an order, a visit to the brand’s store or website, or a request for information) in response to a communication from the marketer. This communication can take many different formats, such as postal mail, telemarketing, point of sale… One of the most interesting is direct email marketing .
An essential aspect of direct marketing is that the consumer’s response must be measurable : for example, if you offer a discount for an online store, you must include some type of cookie or pixel that allows you to know if the user has used the code.
You might be interested in reading: 3 great examples of direct marketing .
Watch this video to learn more about Direct Marketing!
Benefits of digital direct marketing
1) Allows you to reach specific users with specific offers
With direct marketing, you’ll be sending your emails or posting your ads in such a way that only the users who are most likely to buy will see them . For example, if you own a Thai restaurant, you could only target users who live within a radius of X kilometers and who have already recorded a visit to a restaurant similar to yours.
On the other hand, this approach makes things easier for users, meaning they don’t have to search too much how to do email remarketing they want to purchase a product or service.
2) Helps build personal relationships
Traditional online marketing has an impersonal component, as campaigns are launched on a large scale. Instead, direct marketing techniques seek a much closer communication with customers.
If you want to take advantage of this feature, try adding a personal touch to your alb directory marketing campaigns . For example, if you are using snail mail to communicate with customers, you can handwrite the addresses. This way, you will make it clear to them that there are people behind your brand.
3) Facilitates a quick response
With traditional long-term campaigns, you sometimes have to wait very long periods to see results and the attribution relationship is not always entirely clear. But direct marketing is different.