Twitter is an established network with 330 million active users according to data from Statista (April 2018). It is true that its growth is not as exponential as it was years ago, but it is a network with great potential to attract your target.
What Twitter advertising can do for you
It is an ideal place to activate campaigns related to current events, sports and the media. Its average user is a man with higher education and a medium-high purchasing power.
But before investing your budget in this solution, it is logical that you need to thoroughly ethiopia email list 150000 contact leads investigate the benefits of this type of advertising. That is why today I want to tell you what advertising on Twitter can do for you to improve the results and ROI of your brand .
The traditional way of measuring ROI falls short when it comes to social media. Here we find ourselves in an increasingly complex environment, where the consumer receives multiple impacts and it is difficult to attribute a cause and effect relationship. On the other hand, we need to act in real time to optimize our efforts to the maximum and take full advantage of the immediacy of social media. But what is clear is that social media has great value when it comes to developing and strengthening the relationship between brand and consumers , so it is worth updating the way of considering ROI in order to be able to truly value all the benefits of advertising on Twitter.
Do you want to improve your Twitter advertising campaigns ? Click here and download the free manual that will help you lead your company to success with Twitter Ads (2022 edition).
What Twitter advertising can do for you (1)
Benefits of Twitter advertising
Did you know that… 62% of users consider Twitter to be the fastest source of information? In Spain alone, this network has 8 million active users.
Twitter advertising allows you to reach this audience through promoted tweets . These tweets are email marketing: how to increase your click-through rate (ctr) marked with a small symbol, but otherwise fit naturally into the tweeters’ timelines and can be replied to, retweeted, marked as favourites… In short, they behave like any other tweet, but with a much greater potential reach and with the possibility of adding visual elements through “cards” to increase conversion.
To improve your results and ROI with Twitter ads, the first thing you need is to have aleart news clearly defined objectives.