Facebook chatbots are a great example of one of the most promising trends What are in marketing today: artificial intelligence . If you use them wisely, they will open up a ton of doors for you to interact with customers and increase your conversions.
Facebook Messenger was one of the first platforms to incorporate this type of solution, but there are still many brands that have not realized its advantages. Let’s see what exactly Facebook chatbots are, what they can bring to your brand and how to create your own.
What are Facebook chatbots?
What is a Facebook Chatbot and Why Do You Need One?
Let’s start at the beginning: what is a chatbot?
In the case of Facebook, chatbots are integrated into the Messenger tool : users can talk to these software uruguay email list 501744 contact leads just as they would with their friends. Depending on the type of business, different functions can be programmed: ordering a bouquet of flowers for a friend, ordering a pizza, asking for outfit recommendations or beauty tips, or receiving the news of the day filtered according to the user’s interests, among many other examples. If human intervention is necessary, the chatbot can detect this and alert a customer service agent.
For businesses, Facebook chatbots offer multiple advantages
They allow users to connect with one of the most used media . Messaging apps are ultra-popular among users, who prefer them to other means of communication such as email. According to data from Facebook , 80% of adults and 91% of teenagers use messaging apps on a daily basis, and 63% of them use what aspects facilitate designing happiness in the organization? more than two years ago. It is a medium that occupies a central role in users’ lives and is here to stay.
Among these tools, Messenger is the most popular : with 1.3 billion active users per month, its success surpasses WhatsApp. This is largely due to the fact that it is powered by the star social network, Facebook.
They give you the ability to serve thousands of customers at once . Once programmed, Facebook chatbots can run many conversations simultaneously. This allows you to separate customer service from staff capacity and offer unlimited service 24 hours a day.
They are one of the most effective ways to attract the attention of the audience and achieve alb directory conversions. Messenger marketing can have opening rates of more than 90% and click rates of around 35-40%, figures that beat email marketing by a long shot. In addition, 53% of users say they would sooner buy from a company they could send messages to.