When you start advertising on Facebook. it is very important to choose the right goal for your advertising campaign. because it is on this that the ROI (return on investment) will ultimately depend.

But return on investment should not be understood as just money. ROI can also mean  switzerland telegram data recognition of your brand. as well as involvement in events for subsequent sales. webinars. meetings and any target actions.

So you have open. your Facebook advertising account and you have a choice. What goal should you choose for your ad?

Facebook Advertising Account Goals

And as we can see. there are many goals here.

Let’s figure out together and in order what goal is responsible for what. But first I will point out to you the principle of the hierarchy of goals.

Look at the picture above and you will see that from left to right we have:

• Recognizability
• Leads
• Conversions

Does this sound familiar? That’s right. This is a real sales funnel.

Sales Funnel

Let’s assume that no one knows about our campaign. but we have a budget to go through the full funnel cycle.

TOFU — the beginning of the sales funnel

Brand Awareness and Reach

Goals such as brand  esperanto leads awareness and reach are us. to make your brand “familiar” to visitors. So that you are recognizable.

Giant companies usually allow themselves such goals in advertising campaigns.

• Coca-Cola
• Michelin
• Nike

How to apply?

Goals such as brand how to run a vkontakte community: create an open group  awareness and reach are identical in nature and are design. to simply show your ad to the select. audience. They are us. simply for reach or display of ads. The task of attracting people to the community or to the site is not here. This is essentially the same advertising poster that you have seen many times on the street. only it is rotat. on Facebook.

I do not recommend you to launch such advertising campaigns if the budget is limit.. It is better to aim for the result.

MOFU – middle of the sales funnel

With the lead column or MOFU in the funnel (middle of the funnel). everything is much more interesting.

Let’s take the goals in order.

Traffic

This objective is design. to get as many clicks to your site as possible. Previously. it was call. “Clicks”. The ads of this campaign will be shown to people who are most likely to click on any ads.

How to apply?

Ads of this type should be us. in two variants: if you ne. to collect the primary retargeting base or understand which of the ads will be the most clickable.

Can be us. for impulse purchases. These include purchases up to 3.000 rubles.

Engagement

These types of ads invite your target audience to like and follow your business page.

How to apply?

This type of ad should be us. to get your first subscribers or to attract attention to a specific post. It is important to understand that the right audience plays a very important role here.

Application installations

A similar goal is us. to call for the installation of the application. If your business has its own application on Google Play or AppStore. you can use this goal.

Video views

This goal is us. for visual learners – those people who like to read information with their eyes.

How to apply?

Bas. on this goal. it is very convenient to create retargeting audiences. You can collect bases depending on the duration of video viewing and segment them into those who watch. 3 seconds. 10. 20 and watch. to the end.