Instagram ads are a very promising format in the world of Social Ads. The favorite network of influencers and celebrities has managed to reach the general public and establish itself as one of the most important, without losing the visual style that makes it unique.
This visual nature makes Instagram a great place to showcase your products and services to the world, and its users accept promoted posts more naturally than on other networks. So let’s open the doors to advertising on Instagram by looking at the main formats and options available to us.
Types of ads on Instagram
Types of ads on Instagram according to formats
Instagram ads are available in four different formats:
Photo ads . A creative, simple and attractive way to tell your story. Supports both square and horizontal formats. This is the most basic type of ad, but with the right images, you can make a big impact.
Video ads offer an immersive visual experience similar to photo ads, but with added movement and sound. You have up to 60 seconds to showcase your brand.
Carousel ads . This ad format includes a small element of interactivity, as users can swipe through various photos and videos. This way, you can illustrate your message more thoroughly and retain their attention for longer.
Stories Ads . A format with many possibilities, which takes advantage of the popularity of Stories cocos islands keeling email list 150000 contact leads among Instagram users. They have a vertical and full-screen format, so the experience is more immersive than in other ad formats.
Types of Instagram ads based on your goals
To find the best Instagram ads for your brand, you’ll need to combine one aleart news of the above formats with a goal for your campaign. This will help you target metrics and know if your ads are working.
Advertising objectives on Instagram are linked to the different stages of the conversion the abcs of content marketing for the pharmaceutical sector funnel , so they fit very well into a funnel advertising strategy. You just have to identify at what stage of the process the users you are looking for are and how you want them to interact with your brand.
In the first phase, awareness , we seek to make a company, product, application or service known. In turn, Instagram ads allow us to divide it into the following objectives:
In the second phase, the consideration phase , we have already managed to capture the potential customer’s initial attention. Now, what we want is to offer them more information about our products or services to get them closer to purchasing.