One thing I learned is that customers want to see real results. For this reason, every time I created the reseller site I also included a description of how a particularly complex problem was solved or how an important project was managed, I collected feedback and stories to tell.
On your site, include a section dedicated to case studies : show how you have helped customers in real situations. Testimonials are a real ace up your sleeve: they let those who have already chosen you and have been happy with you speak.
Facilitates contact
How many times have you visited a site moj database and not easily found a phone number or a contact form? It’s frustrating, right? On your site, create a clear and visible section for contacts. I, for example, added a simple form that allows customers to request personalized consultations in just a few clicks. This small detail has significantly increased requests.
Use multimedia to explain who you are and what you do
I still remember the first time I put a video on my site: it was a short clip showing the benefits of a competitor analysis. The response was how often should you post on facebook? incredible! Customers love to see “behind the scenes” and understand how your products work and how you support them.
On your site, include:
- Installation and support video
- Infographics that explain complex processes in a simple way
- Photo galleries of your most important projects
Enhance your site to stand out from the competition
Ultimately, your website needs to be mobile list more than a digital business card: it needs to be a window into the value you offer. Don’t just describe your products, tell them who you are, what you do, and why customers should choose you. This way, you won’t be judged just by the price or technical features of your products, but by the entire package of services you offer.
