Facebook Ads Manager is perhaps the most powerful Social Ads tool for marketers. Thanks to the combined audiences of Facebook and Instagram, we can show our ads to an endless number of potential audiences.
But to take full advantage of the possibilities of this tool, we need to be very clear about how to organize our Facebook Ads campaigns. To do this, we have a three-level structure: campaigns (Campaign), ad groups (Ad Sets) and ads (Ads). Let’s look at each of them in more detail.
The differences between Campaign, Ad Sets and Ads within Facebook Ad Manager
The differences between Campaign, Ad Sets and Ads within Ads Manager
Facebook-Ads-structure-campaigns
Campaigns in Ads Manager
The first step in creating a Facebook ad is to create a campaign. This is the main superstructure, which houses everything else.
At this level, we need to decide on the objective of our ads. Ads Manager divides objectives based on the conversion funnel phase: awareness, consideration, and conversion. Each of these is further divided into different sub-objectives, such as video views, lead generation, or visits to a physical store.
Facebook Campaigns
So, the first thing you need to be clear about is that you can only uk email list 19 millions contact leads one objective per campaign. If you want to cover several objectives at once, you’ll need to create different campaigns. So far, so good, right?
Next step: ad groups in Facebook Ads
When setting up ad groups, what we are actually doing is agent email list the audience we are going to target. Within the same campaign, we can have several different audiences depending on our needs.
Ad Sets
At this level, you will have to make the following decisions:
The country, age range, and other demographics of your audience.
Your audience’s interests.
If you are going to use any Ads Manager options such as Custom or Lookalike Audiences.
Where your ads will be shown (mobile, desktop, or both).
If you are going to do Social Ads only on Facebook, only on Instagram or both.
Once you’ve completed this step, you’ll have a campaign for european leads objective and an ad group for each audience. And finally…
Facebook Ads Ads
Ads are the building blocks of Facebook advertising. At this level, you’ll need to decide on creatives (text and images). You can, of course, have multiple ads within each group.
Ads
To create effective Facebook ads, my recommendation is to test them constantly. Dare to innovate with colors, messages, and calls to action.
Of course, if you test too many things at once, you run the risk of ending up with a lot of data and not knowing what it means. The solution is to be methodical and go for A/B testing , that is, comparing two ads with each other and modifying only one variable. Good luck!