You’ve established your target audience in Step 3. Your next step is to figure out how to get more people to subscribe to your marketing emails—that is, build customer loyalty to grow your database.
The next question is: How easy is it for people to subscribe?
Think about where all the subscription buttons have been placed on your site. Are they clearly visible? Are they large enough to easily click on a mobile device? Perhaps there are even more opportunities to promote signups, such as through pop-ups and slide-ins. Also,
4 Tips for List Building
- Create double opt-in forms
- Always choose quality over quantity
- Never buy lists
- Uses a double opt-in process (i.e. the subscriber has to confirm their decision by clicking on a link that was sent via email)
- Clean your list regularly and remove unengaged subscribers, as this can negatively impact your deliverability and spam score.
Step 7: Segment your contact list
Segmentation is the process of dividing your contact list into groups (or segments) based on interests, behavior, demographics, or other characteristics. This way, you can send personalized marketing messages that match the needs of each segment.
Segmenting your contact list is something we highly gambling data brazil recommend you do. Sending a mass, one-size-fits-all campaign to everyone will simply never have the same impact as one that addresses specific needs or situations. There are a wide variety of subscribers to target, and many types of emails you can create for them.
Targeted campaigns have been shown to have a 14.31% higher open rate and generate over 100% click-through rates. Therefore, the more relevant the content, the more likely your contacts are to engage with the email.
Examples of ways to segment your contact list
- Demographics (gender preference, country, language, age)
- Source of acquisition
- Level of commitment
- Purchasing habits/history
- Lead score
- Stage in the purchasing process.
The direct benefits of sending email with segmentation applied include stronger customer relationships, increased deliverability through engagement, and the ability to identify segments with the greatest revenue potential.
We recommend that you increase your database through how to edit youtube comments registration forms, with subscribers who indicate their content preferences at that moment. With this data, you will be able to segment your audience from the beginning.
It is also important to always take into account regulations related to the protection of personal data, such as the General Data Protection Regulation (GDPR).
If it’s too late for that, you can always ask your contacts directly by sending an email with a form to choose their preferences. Here’s an example of a campaign designed in Brevo:
Automate your segmentation processes
To make your segmentation much faster and more efficient, update your contact segments automatically with marketing automation software.
You can easily set up a marketing automation workflow europe email that automatically adds contacts to specific lists once they meet predefined conditions. For example, adding a contact to your “most loyal customers” list once they have made a certain number of repeat purchases from your site.
This is one of the reasons to consider the marketing automation feature when choosing an email marketing provider.
