Define the best sending frequency for your audience, whether weekly, monthly or quarterly.

Once you promise a certain frequency, make sure you commit to this schedule. Otherwise, you risk losing trust in your brand.

Keep track of which particular day and time of day your emails get the most engagement and use it for future campaigns.

If you use Brevo, you can schedule your emails to be sent automatically at the best time based on previous analytics.

Set goals that will help you achieve your email marketing objectives.

The following is a list of what we consider to be the gambling data hong kong essential email metrics you should be tracking:

A good email marketing tool will provide these metrics, one more reason why you should invest in one.

To set realistic KPIs for your email marketing plan, it’s good to know the average open and click rates for your industry. Use these as a benchmark to compare your key points in marketing strategy performance over time.

A/B testing is a process that aims to improve your subscribers’ engagement and, in turn, the deliverability of your emails.

It gives you the opportunity to improve your email marketing tactics through data-driven decisions.

The idea is that you split a subscriber list into two groups: A and B. Both groups will receive the same general message, but the difference will be in the presentation. You can target each group with different subject lines, CTAs, layouts, graphics, etc., and find out what attracts the most engagement.

We recommend that you run regular A/B tests and continually optimize.

Brevo’s sales and marketing platform provides all europe email he features needed to successfully execute your email marketing strategy.

The platform covers everything from email design, list management and reporting to more advanced features such as marketing automation, transactional emails and CRM, to name just a few.