A typical question from a company’s marketing is: ” which Social Networks to open for a company ?”. The possibilities for communicating are numerous! indeed they are increasingly numerous! which makes the choice even more complex. The context practically imposes being present as a company on Social Networks! for various reasons:
- According to Pew Research Center ( survey conducted in the USA at the end of 2017 )! the public now lives Social Media in a complete way! both for their own relationships and for commercial reasons. Over 70% of Americans are active on Social Media.
- Over 70% of those who have a Facebook account log in daily ; on Instagram the percentage currently stands at 51%. In third place is Twitter with 40%! followed by all the others.
- For the above reasons! companies cannot miss the opportunity to establish relationships and get to know their customers through Social Networks.
But there are too many Social Networks! which compete for the same purposes and the same contents: Social customer care on Twitter? Yet even Facebook can be useful in this regard. And a strategy based on videos? They are strong on any channel.
Social Networks for Business: Some Statistics
This data was collected a year ago from analyses carried out by research institutions or directly released by the interested Social Networks! in the United States. Sources at the bottom of the article.
About half of the companies involved in the survey plan to spend more than 30% of their total advertising budget on Social Media (the annual growth is even higher than 10%)
Users over 55 are engaged in branded moj database content from companies twice as often as those under 28
Over 95% of people who mention/discuss products and brands online do not follow the official social profiles of the same brands
About 80% of people who use Twitter as a customer service channel expect a response within an hour.
About 8 months ago! in the US! about 65 million companies had official fan pages on Facebook. This was a 33% increase from the previous 4 best practices for creating a social video year. In addition! 70% of promotional/marketing activities were targeting foreign users! outside of the United States.
Bulk data that can be read and interpreted to suit your needs. Can you make a decision about which social media is right for your business by looking at this data? I don’t think so.
Choosing the right Social in your Social Media Marketing strategy! in 3 points
The data only says that Social Networks are increasingly a key marketing tool. But the fact remains that to choose where to be present! you lack data need to ask yourself about objectives and targets! type of products/services! content! familiarity with the channel.
- Objectives and Targets
Based on what you want to achieve from Social Networks! you can identify which communication channels are most suitable. It will not be an easy choice! because all the individual Social Networks can contribute to different objectives ! but there will be channels that are more suitable than others.
