A blog where quality content and useful information are shared on a regular basis is the cornerstone of a content strategy. It has significant advantages in any inbound marketing strategy that seeks to attract and convert potential customers:
- A blog is a valuable source of data on prospect behavior. In addition to the number of visits, it allows you to observe in real time how users interact with the content. For example, you can identify the type of content that generates the most leads.
- Regularly updated content is a must for an effective SEO strategy . Search engines favor the SEO ranking of websites with relevant and fresh content.
A well-managed blog, in addition to attracting qualified traffic, nurtures prospects with useful and relevant information. Relevant articles can be linked from emails and social media, making it the ideal platform for content marketing.
Blog success story: Suzuki
In 2016, Suzuki needed to optimize its marketing budget in South Africa and opted for an inbound strategy . Using a blog created with HubSpot, they managed to increase visits to their website by more than 12 times. They published articles, infographics and videos on topics of interest; for example: “How to save fuel when driving an automatic car.”
This increase in web traffic contributed to a 21% increase in sales, demonstrating the positive impact of a well-executed content strategy.
SEO positioning
SEO strategy is essential in any digital marketing plan. As an inbound methodology, it has its greatest potential within attraction marketing , which operates in the women database initial phases of the sales funnel.
Effective SEO positioning attracts organic traffic from searches for relevant keywords. An effective SEO positioning strategy is based on:
- Research the keywords your target audience uses in their searches, using SEO tools such as Semrush or Ahrefs.
- Producing high-quality content that responds to the needs and questions of your ideal client, such as landing pages, tutorials, and guides with valuable information.
- Inbound links from relevant, high authority websites.
- On-page optimization of titles, meta descriptions, URLs and internal and external links to facilitate navigation.
- Mobile-friendly responsive design and overall user experience optimization.
Social media success story: Moulinex
Image: Ahrefs
Automation platform Zapier implemented an SEO strategy pros of disabling youtube comments that increased its organic traffic to 1.6 million monthly visits, which accounts for 67% of its total traffic.
The brand focused its content strategy on relevant keywords, such as articles about to-do list apps. For example, Zapier ranked high for the search for “best to do list apps.”
Social networks
Social media — such as Instagram, LinkedIn, Facebook, TikTok, and a YouTube channel — allows brands to connect with their target audiences in an effective and engaging way. They are a conversational channel where you can connect with specific segments of potential customers and conduct content marketing with them in a way that is close to home.
Inbound marketing strategies are characterized by virality. Social networks favor the transmission of relevant content “by word of mouth.” For this reason, they are the channel par excellence for influencer marketing , which takes advantage of the authority of certain figures in the sector to generate trust among potential customers.
Social media also serves to drive traffic to other channels such as blogs or ee leads landing pages. In addition, social media encourages the creation of a community of users . They foster a sense of belonging and an emotional connection with the brand, which are crucial for customer loyalty.
