That’s the question we’ll address in this content, in which we’ll explain the importance of devoting time and research to the process of creating a landing page.

We will also discuss the elements that should not be missing in a perfect Landing Page. Join me!

Why a good Landing Page is essential in Digital Marketing

One of the main objectives of a Digital Marketing  turkey phone number data strategy is to generate leads, that is, potential clients of your brand who have already shown interest in consuming your product or service.

By indicating their interest, these leads provide personal data such as their email addresses, phone numbers, and also information about the companies they work for, such as the number of employees and the sector of activity.

With all this information, your business’s Marketing and Sales teams can start a relationship with the lead so that, one day, they become a customer.

Thus, in the digital world, the most effective way to convert a visitor into a lead is through a landing page , which are pages responsible for asking questions and requesting information through a form.

In exchange for this data, the page offers some rich material (such as an e-book or a webinar) that can generate a lot of value for the user.

For this reason, in a Digital Marketing strategy, a Landing Page is the gateway for people who, in some way, are interested in your content, products or services.

Understand better why landing pages are Digital Marketing resources that can bring you good results!

Generate leads and new opportunities

A landing page is one of the main ways in the online world for a visitor to complete a conversion and become a lead for your company.

Generating leads is the first step to success with an Inbound Marketing system .

This Digital Marketing strategy, also known as Attraction Marketing , is based on the objective of directing people’s attention to a company and its brand.

Of course, with Landing Pages it is easier to attract and conquer new people for your audience , turning them into contacts for your business.

These contacts are very valuable once they have  persuasive writing for successful landing pages shown interest in one of your company’s offerings, such as materials or services.

With a good Landing Page, you can:

• communicate to the visitor what issues you address in your blog,
• generate interest in your products or services,
• offer rich material, such as an ebook,
• and even make a sale.

Either way, all of these strategies allow you to create new business opportunities and relationships for your company.

Get information about visitors

When a person accesses a Landing Page because they want to have access to an offer, their action should be to fill out the form.

In it, you must put questions whose answers will be important so that the company can correctly continue with the nurturing , relationship, and sale for the lead.

With this you will have information about the leads, whether they are new or contacts that have already been converted previously.

Therefore, you will have data on new leads and  taiwan lead on contacts who have already converted previously on another page or conversion point .

To visualize this, we will use a real estate agency in Guadalajara, Mexico. Let’s assume that the company is offering an ebook on “Buying or renting a property: which is the best option?”

When creating the form on the Landing Page, you will have to choose the questions about information you want to know about the visitor:

• name,
• neighborhood where he lives,
• whether or not you own a home.

From that point on, when the contact fills out the form and provides their personal information, the real estate agency will know not only the contact’s email address, but also other important aspects for