Video marketing is an undeniably powerful opportunity to reach new audiences and convert leads into customers.

In my opinion, saying that it’s currently “on the rise” would be an understatement. The average user spends 29 hours in the YouTube mobile app alone. In fact, 88% of video marketers say video has helped them generate leads, and 87% of people say that they‘ve been convinced to buy a product or service by watching a brand’s video.

Convinced yet? If not, simply consider the fact that YouTube is used by 52% of video marketers — which means, even if you’re not posting videos on the channel, your competitors possibly are. Half of the marketers who use YouTube also report that it provides the highest ROI of all social marketing channels.

You’ll want to diversify the type(s) of content you produce to attract audiences who prefer video over text, or YouTube over X.

Consider how you might implement your own video strategy to reach and convert new audiences. If you‘re not sure where to start, check out HubSpot’s guide on YouTube marketing.

3. Keep TikTok in mind.

TikTok’s popularity isn’t expected iran telegram data to wane anytime soon. While Facebook, Instagram, and YouTube have the highest ROI for B2B businesses, TikTok is quickly becoming the app to invest in.

In our 2025 State of Marketing report, we found that Facebook, TikTok, and YouTube will remain strong for both B2B and B2C brands. B2B marketers (14%) plan to invest more in LinkedIn, and B2C marketers (10%) in TikTok, reflecting how shoppers research new products and services personally and professionally.

4. Find influencers to work with your brand.

I‘m currently wearing a watch I found on Amazon. I’m sitting on a couch from Wayfair, with a candle from Anthropology on the table in front of me. Where did I hear about all these products? Influencers.

In 2024, 24% of marketers reported using influencer marketing surveyed for our 2025 State of Marketing report said they are seeing the highest ROI from influencers on 1) Facebook (28%), 2) Instagram (22%), and 3) YouTube (12%), and brands most commonly spend 50-74% of

their marketing budget on influencers or content creators.

The best part is you can use influencer marketing effectively with short-form video, and take advantage of these two top ROI trends at the same time!

On top of all that, our consumer trends survey shows that 27% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. And when they’re making purchase decisions, Gen Z says influencer recommendations are more important than recs from their friends and family.

Social media influencers have cultivated strong, meaningful relationships with their followers. Their followers typically trust them to provide true, reliable guidance on a range of topics related to the influencers’ expertise. This is why influencer marketing can be an effective opportunity to spread brand awareness to new audiences.

If you think influencer marketing could the skills that the perfect digital marketing be a good choice for your business, consider micro-influencers as a more effective (and oftentimes more cost-efficient) option. Micro-influencers often experience higher engagement rates than mega-influencers.

We found that 62% of the influencers who inspired social media users to buy had under 10,000 followers, and 25% had even fewer – under 1,000.

Naturally, it can be expensive and it cell number time-consuming to find the right influencer(s) for your brand. If you’re going to invest in the strategy, consider working with the same few influencers for the long-term — which enables your company to build stronger relationships with their social followers.

Source

5. Humanize your brand using brand values.

AI has taken the internet by storm, swamping it with generic, meaningless content. While generative AI has many advantages, 60% of marketers using it for content worry it might hurt their brand.