This program was launched by Google in 2011 (we talked about it for the first time in 2012 in this article! now fully updated) .  Over the years it has evolved with interesting new features and updates.

Why is it important to integrate it into your business?

What are the benefits of Google Shopping Trusted Store certification?

The benefits in terms of perception towards potential customers will be numerous. In general you will be able to obtain:

• a badge to display on your e-commerce site;
• “stars” will appear under each product sponsored through Google Shopping (see image below): this aspect will bring a clear return in terms of click-through rate (CTR).

The benefits are significant in terms of performance. After obtaining the certification! we could generally notice! all other things being equal:

• More clicks and lower costs: Customer trust translates into more traffic! and a high click-through rate translates into lower costs per click.
• More visibility and trust: thanks to social proof! the greater the number of stars that appear under your ad! the more users will be encouraged to visit your e-commerce and! in turn! to leave a review.

Since this is a free certification and potentially useful for the numbers of an online shop! it is worth doing it.

How to Get Trusted Store Certification for Your Online Store

The first step you need to take! to get certified! is to go to Google Merchant Center and register (registration takes a few minutes); this way you can advertise on Google Shopping.

In addition to this! you will need to paytm database have a Google Ads account! in order to publish ads in the SERP.

Ps Make sure you enter the same domain in both platforms. Also! if you want to check for previous reviews on Merchant! you can access this URL:

google.com/shopping/ratings/account/lookup?q=example.com (replacing) “ example.com ” with your site’s domain.

Among the various programs you can choose from in the Merchant Center! you will need to select “ Enable ” under “Customer Reviews”.

You will then have to accept the terms and conditions! which we recommend you read to avoid surprises.

How does certification work?

The general operation is as follows: when a customer purchases! they are given a survey to express their opinion. Finally! after accumulating machine learning and artificial intelligence various feedbacks! Google will make the final decision whether the e-commerce can receive the “trusted store” badge.

The e-commerce must have obtained at least 100 reviews in the last 12 months! with a rating between 3.5 and 5 stars. Reviews obtained on other platforms and! obviously! those left on Google are also valid.

However! it is possible that the procedure may take 6 – 8 weeks! so it is normal not to see the reviews published immediately.

Where do Google Trusted Store program stars and reviews appear?

With the Google Trusted Store badge! we actually give Google the ability to scan reviews. The search engine itself will autonomously decide where and when to display them.

For example! there will not always be a lack data guarantee that the stars will be consistently displayed in all Google Ads that may be active for that particular e-commerce site.

In any case! when they are shown! stars may appear (always in activated Google Ads! never in organic results) under the page name.