If you’re looking to use automation to streamline purchases and create a personalized experience at scale , bots are a natural fit. Consider that 74% of consumers expect instant answers to their questions .
Here you can read more about how chatbots work , but right now you might be interested in knowing that they can be integrated into websites, social networks or instant messaging applications such as WhatsApp. Even into telephone customer service systems.
The best chatbot software ? The one that best suits your goals. For example, you can use it on your order pages if you detect doubts or frequently asked questions before the gambling data japan purchase. Simply define the answers in the chatbot scenario builder or use artificial intelligence.
This is how a chatbot scenario is created with Brevo’s Conversations Platform
5. Take advantage of social media to attract more leads and generate more sales
Now that you have your tools and communication channels ready, you can start attracting social media leads to your store: from answering questions on Instagram via direct message to publishing ads that automatically trigger personalized messages on WhatsApp or Facebook Messenger.
Replying to Instagram messages from Brevo
There’s no denying that companies that use social selling close 40-50% more deals than those that don’t. So, if you haven’t yet taken the plunge into social media, you’re missing out on a sea of possibilities:
- Increase your reach with Facebook ads
- Using Instagram or Pinterest as shop windows for your store
- Captar leads B2B on LinkedIn
- Creating viral marketing campaigns on TikTok
- Answer questions on Twitter/X
6. Refine your strategy with insights
By recording and analyzing customer interactions, you will identify patterns and trends in their behavior. What’s more, you will be able to obtain the voice of the customer with which to optimize all your communications and improve the user experience much more .
Not only will you optimize each communication channel, but this will allow you to fine-tune your brand message and the entire strategy on your other channels to better enter all locations into a google account meet customer needs.
For example, in Brevo’s Conversations Platform , you’ll discover how many conversations visitors have started and agents have responded to, visitor satisfaction ratings, or average response time.
Conversations Platform Statistics Page
But you can also see valuable information about each visitor ee leads on the platform’s Online Visitors page , which also helps you identify purchase-qualified users and start conversations with them directly.
7. Get your free business number (optional)
Yes, chat is vital to satisfy the immediacy that your potential customers demand. However, having a virtual phone number also has many advantages.
