Lead tracking is the process us to monitor the status of your potential customers and understand what stage of the sales funnel they are in. This is useful for making inform decisions that improve lead quality and sales team productivity increase conversions .
But have you ever wonder what leads are ? The word lead is us to represent a user who has register their data on any of your company’s platforms. These registrations are usually made through a website, mobile application or during an event organiz by your company.
The best way to obtain leads is to create valuable content, such as ebooks, blogs, webinars or downloadable templates, to offer in exchange for users’ personal data.
Once you have a database load with each user’s contact information, you ne to follow up on leads.
To help you develop the process correctly
Leads are important for a company because they are its future customers.
If a user is interest in your company’s products or services, they will demonstrate engagement with your content and provide increase conversions their data in exchange for it.
For this reason, your company must have a marketing strategy that manages the database to create target actions. This way, you cambodia telegram phone number list can nurture your leads with interesting materials to resolve concerns and future nes.
The consumer journey, from becoming a lead to becoming a customer, does not have an exact time frame. It varies greatly depending on the level of interest they have in acquiring your company’s
For example, if your email marketing: how to increase your click-through rate (ctr) company is in the health sector, you can share articles about mental health or basic care to prevent COVID-19 with your users. This material will serve as an advertising tool for your company and will attract visitors to your website.
Once you have nurtur users with relevant materials, it is time to invite them to participate in events organiz by your company. An example here are webinars or virtual seminars. They are currently widely us by all types of companies because they serve to promote the brand and have a conversion rate of 55% .
When creating the virtual event, a landing page is creat where you must place a form for users to fill out if they are interest in increase conversions participating. This way, you can collect contact information and work to convert leads into sales .
2. Lead Scoring
Lead scoring is a points system us to measure the quality of the lead and the degree of
interest they have in your products or services
Scoring can be bas on information they’ve sent you, the number of social mia interactions with your brand, or content they’ve download from your website, for example. This process helps your team prioritize leads and take betting email list appropriate actions to move them to the next stages of the sales funnel.
Lead scoring is usually measur from 1 to 10 or from 1 to 100. This depends on each company.
Considering the results, Lead A has a significantly higher score because their level of commitment to your company is higher. Obviously, they will have a higher priority for your business
3. Lead management and conversion
In long and complex sales processes, potential customers have several interactions with companies before becoming customers. For this reason, lead management is crucial to closing the sale.