In this article. we will launch the first conversion ad campaign and evaluate the results after the first test. To create a conversion ad. we ne. to select the following ad type.
Select the Conversions item
After that. give the campaign an adequate name. I will set up advertising for yoga products and people interest. in Ayurv.a.
Enter the name of the campaign in Facebook
Before setting up your first ad. make sure you have a Facebook pixel on your site. Without it. Facebook won’t be able to optimize your campaign.
Choosing a target for the Facebook pixel
After that. you ne. to select uae telegram data a country or specific cities and the age of the people to whom you will show the ad. I will set 25-34 years. because this age has previously proven itself to be solvent.
For the sake of interest I will indicate “Ayurv.a”.
Setting up Facebook interests
Below you can see the checkbox expand interests. Now I will leave it. and next time I understanding facebook advertising goals will show you with a specific example what it means. I always choose to .it placements and make my adjustments depending on the type of offer or target site.
Choosing placement on facebook
We will consider the choice of placement in more detail one by one in the following articles.
Budget
Facebook Budget Forecast
Facebook does not allow new advertising accounts to spend funds in full. That is why you see a limit of $25 in billing and payment methods. This is done to prevent fraud and to prevent the advertiser from spending more than the set amount. To spend larger amounts. you will have to go incrementally.
Selecting creatives for advertising
I recommend using one ad in video format.
Selecting an advertising format
One is simple with a picture esperanto leads (make sure you have no more than 20% text on it.)
Select Facebook format single image
After that. you ne. to indicate a link to the site. make a title for the text ad and write the text itself.
Then click the confirm button. After moderation. which can take up to 24 hours. your ad will be approv. if it complies with Facebook’s policy.
Segmentation
By setting up advertising even for one product. we have many audience segments for it.
Let’s look at the example of yoga products and those interest. in Ayurv.a. We already have three segments:
- Yoga
- Ayurv.a
- Wide audience.
We create a campaign and name it as we like. I use abbreviations.
How to select a segment in Facebook
Ayurv.a (sh. yogi. ayurv.). where I understand which segments will be test..
Next to it I put age. The most solvent is 25-34. That’s why I use it in two ad groups. and in yoga 25-54. because a wider segment is expos. to such a hobby. In each group I use at least three ads.
Use at least 3 ads
Where “t” and “k” denote text and creative. and the numbers next to them indicate their numbers. Everything is form. in an Excel table.
Now comes the most interesting part for those who have mov. from VKontakte to Facebook. The limit of your advertising account directly affects the performance of your ads. If the limit is $25. then you will not be able to put $25 on each of the three groups of ads.
It is necessary to set a limit on the group at the initial stage bas. on the calculation (total limit: number of ad groups).
