Each of us sees countless advertisements every day. Radio – TV – outdoor – promo posts – teasers… and so on in a circle.

The unrestrain flow of information sweeps away the boundaries of reality and advertising fiction before ordinary people. We no longer respond to promises: “High quality”. “Qualifi specialists”. “Attentive staff”. and so on.

Every day. immunity to advertising

Aim at the masses develops  spain telegram data new defense mechanisms. The time when we fir provocative advertising slogans has already pass.

Now. to get a potential client to pay attention to you. you ne to hook him with something very familiar. Something he will recognize in any state at any time of the day. It is desirable that he will have a feeling of identification with the advertis object.

Remember that advertising will only work if it is shown to the right person at the right time.

And personalization comes to the fore.

In this article. I will tell you how to influence a specific audience using the standard settings of the VKontakte advertising account. And in promotional posts. address it in such a way that it recognizes itself.

A marketing joke that has a lot of truth in it

Geography

Using the geography block in VKontakte targeting

If you have an online store t esperanto leads hat operates throughout the Russian Feration. then create a separate ad for each city. In the ad title. you can use the attractions of the city you are targeting.

Plus. remember to address  how to create an emotional connection that will drown you in money? the residents of a specific city in the text of the ad.

Examples:

• Are you from Ufa?
• Do you live in Moscow?
• Looking for a job in St. Petersburg?

Example of advertising for SMM conference in Kazan

Floor

Everything is simple here. We create the same ad for an audience of women and men. We only change the endings of the verbs

Birthday

Example of VKontakte targeting with birthdays

Surprisingly. almost no one uses this setting!

Let me explain: my birthday is in 4 days. And there is not a single special offer in the side target or news fe… Although it is obvious that I will celebrate. have dinner somewhere. go somewhere.

In addition to the “today” setting. you can set “during the week.” This way. every day the ad will be supplement with new audiences.

Examples:

• Is it your birthday today?
• Are you turning N years old today? (we strengthen it by adding age in the RK settings)
• Are you planning to order pizza in St. Petersburg for your birthday? (we will strengthen it by adding a geo-criterion in the advertising campaign settings)

Example of advertising with a user’s birthday

Marital status

Examples of targeting by marital status

Also one of my favorite settings. For example. we set the status to “marri”. set the age to “35+” and play ads for a family lawyer :))))

But in fact. almost any B2C service area can be adjust to this setting with the following headings.

Examples

• Recently start  a family ? (we set the age to 21. for example. and the status to “marri”. Rarely does anyone start a family before 21. and if they do. then this period still fits the definition of “recently”)
• Are you  marri . but you are not happy in your relationship?
• How  can a family  man find time for a hobby?

Example of advertising bas on a person’s marital status

Interest categories

One of the mandatory segments in any test advertising campaign. VKontakte itself offers us a collect base according to certain algorithms. Sometimes it works. sometimes it doesn’t.

The obvious advantage is that the bases are large. and if the ad works well. the audiences will not burn out for quite a long time.

There will be no examples here. because you use the same ads as before. but you only select the appropriate category of interests for them.

Communities

Example of targeting by user communities

Let’s imagine that retargeting in VKontakte has not yet been invent. and we are collecting an interest audience in a certain area in industry communities.

We manually find communities of competitors (both direct and indirect) and set up advertising for them with a key request that matches their area of ​​interest

Examples:

• How to learn English in 30 days in Kazan? (we strengthen it by adding a geo-criterion in the RK settings)
• You’re 30 years old and still don’t know English? (we’ll make it stronger by adding age in the RK settings)
• TOP 30 English words in the field of ucation

An example of targeting English language communities