Surely it has happened to you at some point that you are browsing an e-commerce site and shortly after you receive an email with suggested products or a discount on the same products you have considered buying.
This digital marketing technique is called email remarketing or email retargeting, and it is a very effective technique for getting users to convert.
Watch the video where we explain how to combine the benefits of email marketing and remarketing.
What is email remarketing?
Email remarketing is a technique that involves sending personalized emails to users who have already interacted with our website , with the aim of encouraging them to take the action we suggest (purchase, conversion, registration, etc.)
There are several types of email remarketing, and the goal of this article is to guide vanuatu email list 10097 contact leads you in understanding how each type works and how and when to implement them in your marketing strategy.
How to do email remarketing
1) Direct the user to a landing page with an integrated pixel
The first type of email retargeting is the most common. We refer to sending an email to our what is direct marketing? benefits and steps to make a campaign that leads to a landing page with an integrated tracking pixel.
It works like this: the user receives an email with an incentive to click and go to your website. Once there, thanks to the tracking pixels, you can track their behavior and see what interests them about you. In addition to studying the user, you can take advantage of the pixel to send them display advertising while they alb directory other pages on the Internet. This will make them remember your products and identify you as a brand , and thus, reconsider visiting your website again and even go straight to buy.
2) Abandoned cart
The second type of email retargeting that we will discuss in this article is the abandoned cart retargeting technique. This is a technique that is widely used by e-commerce companies, as its conversion rate is very high.
If the user has registered on your e-commerce site, you can automatically track their behaviour on your website and when they abandon the shopping cart, you can send them an automatic email reminding them that they forgot to complete the purchase.