In principle, there is no magic rule that tells you how to choose the best CRM for SMEs . However, regardless of the size and time of existence of your company, you need to organize all your customers’ information in a single management system choose the best .
If you are interested in implementing a CRM for small businesses and don’t know where to start, in this post we tell you everything you need to know about CRM for SMEs.
We offer you a guide to choosing a sales CRM that is suitable for your company’s characteristics and 7 impressive advantages of implementing it . Just keep reading. Join us!
a decisive step in digital transformation
In 2020, companies had to face radical and accelerated changes in the way they do business, which were conditioned by the impact of COVID‑19.
This impact has been evident not only in customer expectations , but also in the dynamics of the workplace. SMEs are no denmark telegram data strangers to this process of digital transformation.
CRM is one of the most in-demand technologies for implementing the digital transition. In fact, in the United States, 91% of companies with more than 11 employees use a CRM system .
Adopting a sales CRM in your company is one of the recommended steps for developing a true digital transformation. As we will see later, its contribution to process automation is key.
If you want to fully immerse yourself in digital transformation and have information that allows you to improve the positioning what is a/b testing? of your brand, download our guide How SMEs can accelerate CX success in 2021 .
Sales CRM: Its Importance in Small Business
It is advisable for new businesses to work with CRM software from the start,
Since the goal of sales CRM is to optimize the sales process, you must be clear that it will serve the objectives of the sales area and that it will work in harmony with other sectors, such as marketing and customer service.
Below we show you 7 advantages
Concentrate all prospect and customer information in a single database : 74% of CRM software users say their CRM system betting email list gives them better access to customer data.
Facilitates market segmentation : Good segmentation allows you to increase personalization in your sales. Did you know that 80% of customers are more likely to make a purchase from a brand that
Optimize sales funnel management : The sales funnel and its management is one of the most important challenges for any organization, not just for SMEs. With a sales CRM, it is easier to understand what point in the sales cycle the customer is in and develop strategies such as lead nurturing to accompany the customer on their journey and increase sales closing.