To define the number of questions you will ask, it is important to think about what information you really need, and which ones will make the difference when it comes to understanding whether the lead has value for your Marketing or Sales team.

For example, for a local B2C (Business-to-consumer) business, it is essential to know in which city the lead lives. But it is not so necessary to know which company they work for.

Another factor is understanding the value of your offer, as it functions as a bargaining chip, used to offer an advantage to users.

Thus, the more valuable your material is and the more value it generates for the visitor, the more personal data you can request.

However, if your offer is not so attractive and original for the visitor, be careful with the number and type of questions you ask.

8. Invest in design strategies

By applying design strategies in the right way, it is possible to make your landing page design more attractive, improving the user experience and further stimulating conversion.

We’ll teach you some good design practices that will help you create a perfect landing page:Use a

Just like your content, landing pages must also be optimized so that search engines evaluate them well and improve their ranking.

For this reason, when creating a Landing Page, it is  ukraine phone number data important to pay attention to SEO practices and apply them to your page.

Here are some tips you can keep in mind.

The first good practice is to define keywords and strategically include them within your landing page .

To choose keywords, think about the content you are presenting, the offer you are making, and what

Last but not least, ensure quality  backlinks for your landing page.

In addition to increasing organic traffic to your page, for search engines, backlinks are references that you receive from other domains , and this will help you increase the positioning of your page.

10. Bet on visual content

A perfect landing page must have, beyond texts, forms and CTA, visual content to help visitors assimilate your offer and attract them to conversion. Among them, the most used in landing pages are images and videos.

Images are very important to capture the visitor’s  create an effective landing page for selling attention and help them identify with your product.

Therefore, choose images that connect with your offer and that portray your emotion in an objective way. You can also show photographs and figures of your product or service on your Landing Page.

According to Eyeview , using videos on landing pages can increase conversions by 86%.

This is because videos are easy to consume contact lists  help describe your offer, deliver a message

Remember to communicate the values ​​of your offer and talk to your Buyer Persona.

11. Do A/B testing

After creating your landing page following the best steps, it’s time to do A/B testing.

A/B testing is intended to understand which factors on your page are helping with the conversion process and which factors need to be improved.

For that, you need to run one test at a time! Otherwise, when testing different factors, you won’t know exactly which one is working well or not.

To test, choose an element from your landing page. It can be the color of the CTA button, the title, a form field, whatever you prefer.

Next, create a new version of the landing page and make the desired change to the chosen element. Then, compare the results of the two versions of the page and analyze which one brought the most results.

Testing is very important to always evaluate your page and, of course, to make the necessary adjustments to increase the conversion rate.

How to measure landing page efficiency

As with any digital marketing strategy, measuring the results of the actions taken is essential to understand the positive aspects and find areas for improvement. The same applies to a landing page.

When measuring the efficiency of your landing page, it is important to look at a few metrics. That is why we have selected the main ones and explained why they are so important for the success of your page.

Number of visitors

The number of visitors represents how many people reached the landing page, that is, how many unique visitors accessed and viewed the landing page itself.

This metric is very important to know how the Landing ecause you will