The basic suggestion is to identify all the audience segments that could be most similar to the interests of your target, and test them.

Next, analyze the results : keep the best performing ones and discard the ones that are less or not at all effective, until you get a steady flow of quality leads.

We are perhaps simplifying a little with segments, because it also depends on whether you use segments in observation (and then the discarding of the less performing segments is relative), or in targeting (in this case measuring the performance and filtering the segments is essential).

An underrated factor: Google Ads ads

We tend to take ads for granted, especially today where you have to insert lots of titles and descriptions, “ and then Google Ads will take care of it ”.

In reality, making different variations , thinking bc data india a little more about the calls to action or the problems to be solved by your audience , allows you to create a greater number of ads that will inevitably obtain different CTRs.

CTRs on ad variations will be lower in some cases, but in many other cases you will get better CTRs, which will benefit your campaigns and their Quality Scores .

Furthermore, even with ads you can select the target you want to reach, excluding the off-target audience.

The goal is to reduce off-target clicks to the create shoppable posts maximum extent possible, resulting in savings on clicks and improved conversion rates.

 Google Ads Landing Pages

This last point, relating to user landing pages, is the most difficult “piece” of the pay per click strategy to intervene on , because it probably also requires the involvement of a developer and/or web designer.

However, it is not just a question of user experience, but also of correspondence between the texts of the advertisements and the landing pages : it is important to align the copywriting of the advertisements with that of the landing page.

This will not only help improve the quality score of your campaigns, but also the consistency of communication between your ads and burkina faso leads landing pages.

Even on landing pages, you can try to further filter the audience, right from the start, in the very first texts on the page, so as to further optimize your message.

We have talked a lot about landing pages or landing pages , if you want to know more, in our blog.