Every day we receive dozens (or even hundreds!) of promotional emails. Increasing the click-through rate is essential for email marketing strategies to bear fruit, but the truth is that in most cases these emails pass through our inbox without much fanfare.
If you want to improve your brand’s email CTR , you’ll need to be smart and stand out from the competition. Want to know how? Don’t miss these tips and best practices!
Email marketing_ how to increase your click-through rate CTR
10 Tips to Increase Your Click-Through Rate
A/B test your subject lines . To improve your CTR, the first thing you need to work on is your open rate: after all, if a user doesn’t open your email, they’re unlikely to click on the offer inside. And to do that, you need to grab their attention with a good subject line. A/B testing will congo email list 100000 contact leads allow you to try out different formulas until you find what really works.
Good things, if short, are twice as good. When writing the body of the email, don’t ramble on! The more concise the email is, according to Bulk Q, the easier it will be for the recipient to click on the offer before getting bored and abandoning it. Another very useful trick is to start with the most important thing.
Include social sharing options
Emails that include a social sharing option get 30% more clicks than those that don’t. If there are 3 or more social sharing options, this percentage jumps to 55%. And while your offer may not be of direct interest to the email recipient, chances are their friends will be.
Segment your databases. Segmentation helps increase click-through rates by avoiding annoying users with irrelevant offers and offering them what they are really interested in. According to studies, using segmented databases in your email marketing allows you to obtain 18% more transactions, 24% more sales and 24% more revenue.
Segment your content . This is a logical consequence of the previous step: once you know what can twitter advertising do for you? improve results, roi and success stories who you are targeting, think about how you can offer them value in a personalized way and you will increase aleart news chances of getting it right.
Personalize your emails . With marketing automation, you can go one step further and introduce personalized variables into your emails (not just the name!). Think about how you can use all the information you have about the customer: purchase and download history, satisfaction rate, activity on your website, location, age, date of birth…
Eliminate distractions . Just like landing pages, emails should be free of elements that can distract the recipient. So avoid including your page’s navigation menu or combining several different offers.