After listing your Buyer Personas, imagine their history and define their behavioral identity and purchasing journey. What is their level of education, what has been their professional experience, how have they developed?

You can also make caricatures and define very strong personalities to facilitate the next phase of defining their centers of interest.

Define interests and issues

Once you are in your buyers’ shoes, imagine their areas of concern and define their problems. Simulate the issues they face daily in vnpay database relation to their business and what they want to change.

Consider their business objective (their company’s mission), but also their personal objective of career progression or development. Follow the different stages of the buying process, from lead to prospect to customer to identify their problems based on each of these stages.

Identify the channels that use

It is essential to know the media that your Buyer Personas consult to obtain information and find the right partners. During a brainstorming, you machine learning and artificial intelligence will identify the points of contact with these objectives. Do not hesitate to imagine niche media, for example video game sites to reach IT professionals, etc.

Finally, remember that buyer personas are used in both B2B and B2C and the fields to include in the profile vary depending on the sector of action. It may therefore be necessary to customize the fields to consider taking into account. For example, you could also collect information on.

How to use Buyer Peronas

To create your Buyer Personas, you asked yourself in-depth questions about your ideal customers, and this exercise alone helps you notice things you didn’t see before. You then compared your answers with those of your team, and this ba leads brings to light any inconsistencies in your prospects and will foster discussions to resolve them.

That’s why one of the immediate benefits of a Buyer Persona is that you can gain fresh insight into your customers and ensure that marketing, sales, product development, and customer service all have the same vision of your ideal customer.