Notion’s website is a good example of a software company that makes a point of sharing use cases for its product so that other potential customers know how they can use it. Its “ Customer Testimonials ” page includes a variety of cases and allows you to filter by company size.
Podcast
A podcast is a periodical publication in audio or video format with a defined frequency and transmitted in digital format. They can be listened to live or as downloadable content, usually on specialized platforms. Podcasts allow companies to position themselves as authority figures in their sector.
This type of content allows for greater depth of coverage of topics compared to other formats such as a webinar or a blog. Users can listen to podcasts while doing other daily activities, so this format allows for greater extension.
Podcasts can take many different formats, such as interviews or tutorials. They tend to have a committed audience that encourages loyalty and the creation of a community around the brand.
Podcast success story: Red Cross
In 2021, the Spanish Red Cross launched the podcast Toma nota . In it, this non-profit organization can delve into different realities with which it works, such as gambling data china international cooperation and social exclusion.
What is the difference between inbound marketing and outbound marketing?
Inbound marketing attracts potential customers by creating relevant, valuable content that addresses their needs and problems. It uses strategies such as blogging, SEO, social media, and webinars to generate interest and build long-term relationships. In contrast, outbound marketing seeks to engage customers with more direct, one-way, short-term impacts, such as radio and television ads.
With outbound marketing, the company proactively seeks out potential customers, which can be intrusive for some recipients, since they have not requested that information. Inbound marketing, on the other hand, waits for the customer to show interest because they have go to youtube studio on desktop found valuable content.
These methodologies are not incompatible and, in fact, complement each other . For example, you can drive traffic to a blog using a pop-up web ad and then get them to come back because they found useful information.
Content marketing success story: Nestor
An inbound strategy is available to a wide variety of companies and organizations, although it predominates in those sectors where pre-purchase information is important for the consumer. Some classic examples are:
- B2B companies with long sales cycles : Companies that sell to other businesses (Business to Business or B2B) usually have a longer buying process. Potential customers are professionals in their jobs, so they will not skimp on time to make informed decisions.
- Education and training : Webinars, ebooks and ee leads success stories are relevant content to show prospects what they will find in a training and how it can be useful to them.
- SaaS and Technology Companies : Software-as-a-service (SaaS) and similar companies use inbound marketing to educate potential customers about the features and benefits of their platforms.
- E-commerce companies : E-commerce has to compete in a saturated market such as the virtual one, so the levels of loyalty that can be achieved with an inbound strategy are crucial.
