Buyer persona is the representation of your ideal customer. It is a semi-fictional example of a real buyer who influences decisions about the products, services and solutions you market. It is what helps you deliver customer-centric, relevant and consistent service buyer persona .
Now that you know what a buyer persona is, it’s time to understand what they are us for in the context of a company.
According to Zendesk’s 2021 Customer Experience Trends Report , more than 60% of Mexicans believe that customer experience is more important now than it was a year ago.
With ever-increasing expectations
satisfying customers becomes a challenge for any business. And this is where buyer personas come into play: knowing your potential customers ’ problems, nes, and pains allows you to create a unifi experience across all departments.
That piece is key! Knowing exactly how you can help your customer will allow you to know when to send them the relevant information or offer at the right time. In other words, it’s a strategy that helps you identify and make the france telegram data most of the who, what, where, when, and why of your potential customers.
That is to say, the audience is a concept that refers to a certain social segment, with a high propensity to acquire a certain product or service. This knowlge, obtain through surveys and focus groups , serves as a basis what aspects facilitate designing happiness in the organization? for the creation of marketing and sales campaigns.
On the other hand, the buyer persona concept includes more detail information, such as nes and concerns. More than gender, age and income, it provides data such as motivation, life goals, challenges and others.
Let’s look at an example of buyer persona and target audience to clarify the difference.
Target audience example
Imagine you own a beauty products company. Through a survey, you discover that potential buyers of your products are men ag 20 to 35, who live in urban centers and earn up to $4,000 a month. This is your audience .
Following the same beauty products example, your buyer persona could be a 25-year-old man who has 3 children and makes betting email list approximately $2,500 a month. He lives in a middle-class neighborhood and likes to run in his free time. He uses your skincare line to treat acne, a problem he has had since he was a teenager and makes him feel insecure about his appearance.
We’ve seen what a buyer persona is, what it’s us for, and what the difference is in relation to an audience. Now, let’s get down to work to learn how to create your own with a very simple step-by-step guide.