If until a few years ago positioning your business on Google might have seemed like a plus suitable for a few, today it has become a necessity for everyone .

Computers, televisions and smartphones, the Internet is now accessible from every device and if someone is looking for us, especially among the younger ones, in most cases they will do it by “ Google ”.

It is therefore essential to make the best use of all the possibilities that this search engine offers us, such as appearing on Google Maps for example or inserting a business on Google.

A practical and immediately effective example is certainly the Google Business Profile . Let’s try to understand together what it is and how to create your company’s profile on Google.

We have written several articles about the best Google features, if you are looking for something in particular, you can find it all here .

If you need to manage a high number of points of sale or locations on Google, we suggest you read the article on advanced management for multi-location retail .

Finally, need advice on your Google listings? Read here .

What is the Google Business Profile and what is it for?

Surely you have done a Google search to band database find a shop , a company or a service , probably you wanted to know the telephone number or the opening hours , perhaps the location of the business on Google Maps or see some reviews made by other users to get an idea.

Once you have created your business profile, it will be easier for customers in your area to find you, whether they are searching for your business directly or for a service you offer.

It is in fact an excellent method to give a boost to your SEO at a local level, we also talked about it in this article .

Opening and optimizing your business profile is important because it allows you to reach new customers for free and have a first point of contact with them, allowing you to:

• Provide information about your opening hours, how to reach your business, and how to contact you (phone number, email, website, social media).
• Improve your online image with positive customer reviews.

For example, by searching how to edit youtube comments on Google “Orthopedic Surgeon Rimini” for example, all the orthopedic surgeons will appear with a business profile, their location on Google Maps and various useful information for customers/patients.

The new Business Profile: what’s changed.

Among the new possibilities that the search engine has added with this change, the innovative method of managing the company profile certainly stands out.

If before there was a dedicated panel (which in our opinion was definitely better!), now it is possible to manage your business on Google Maps or directly from the Google SERP (results page).

For example, to access your business profile from the Google results page, you just need to be connected with the email address you burkina faso leads used to register your business, write the name in the search bar, and the functions for managing your listing will appear.

To access from Google Maps instead you will have to do it from the mobile application. Just type the name of your company in the search bar or click on the profile image in the top right and then on “Your business profiles” and that’s it.