Concerns include bias! plagiarism! or content that doesn’t match the brand’s values. This is a valid concern as content reflecting brand values has an ROI of 13%! which is the second highest after short-form videos.

Iñigo Rivero — former strategy and partnership manager at TikTok and founder and managing director at TikTok marketing agency House Of Marketers — agrees that brands should invest in their image.

“Success in internet marketing begins iraq telegram data with authenticity. In my experience! creating content that tells a story or offers value draws people in naturally!” Rivero says.

He explained to me that it’s not “just” about promoting a product or service: companies should try to position themselves as problem-solvers. It’s about understanding your audience and connecting with them.

Rivero adds: “As I often say! ‘Marketing isn’t about selling; it’s about connecting and building relationships.’ When you listen to your audience and meet their needs! you foster loyalty that lasts.”

6. Repurpose content across various channels.

Repurposing content means re-using your existing content and presenting it in a fresh format that extends its lifespan and audience reach. Today! it’s one of the top AI use cases among marketers.

Examples of repurposing content include:

• Sharing old blog posts you’ve updated with new information! fresh data! and video content (Hint: The piece you’re currently reading is an update).

• Using video clips of podcast recordings sessions on Instagram to create intrigue and excitement over an upcoming episode.

If you’d like to learn more about repurposing content! here are 20 methods you should know about.

Download the TemplatesLearn more

7. Invest in permanent social media content.

Permanent social media content is content that won’t disappear after a set amount of time! unlike Instagram Stories or SnapChat photos and videos.

A lot of the “disappearing” content you create might be simply too valuable to have it disappear within a few hours or a day. Luckily! you can now save Instagram Stories and pin them permanently to your company’s profile. Alternatively! you can create Reels! which are a permanent post by default.

8. Design a user-friendly website.

First! you want to create a user-friendly! and mobile-friendly! website. The design of your site will showcase your brand‘s personality and differentiate your business from every other online business. But it’s more than just looking good — a cleaner! more well-organized site structure can affect how you rank in the SERPS.

For help designing your website or ensuring it’s up-to-par! check out 8 Guidelines for Exceptional Web Design! Usability! and User Experience.

9. Optimize your site for search engines.

Next! you‘ll need to keyword optimize your site for search engines. Essentially! this means you’ll choose keyword(s) that relate to your business! and incorporate those keywords into the URL! body text! image text! headers! and navigation bar.

For tips on keyword optimizing your entire site! check out On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website.

If you’re interested in focusing on keyword optimizing your blog posts! consider reading Blog SEO: How to Search Engine Optimize Your Blog Content.

For a real-life example on how to successfully implement SEO into your digital marketing strategy! check out our case study on Canva.

10. Use email marketing or opt-in email campaigns.

Email marketing and opt-in marketing campaigns are one of the most effective long-term strategies to connect with potential customers and sell ​​your photos on instagram cultivate brand loyalty.

For everything from getting started with email marketing! to email marketing best practices and lead magnets! check out The Ultimate Guide to Email Marketing.

11. Write online press releases.

Writing online press releases is an it cell number additional way to increase online coverage of your business from other sources! which will also positively affect your ranking in the SERPs. Plus! if a local news outlet covers your business! you’ll receive their audience! which you otherwise might not have reached.

To get started writing a press release for your business! consider How to Write a Press Release [Free Press Release Template + Example].