One of the keys to successful Social Media management for technology companies is to diversify the formats of your publications.

Combining text with visual and interactive thailand phone number data  content is vital to providing dynamism to a Social Media strategy , since in the digital world, many brands are competing for your user’s attention. That’s why it pays to be creative .

On its Facebook account, HP shares industry news, product promotions, graphics and engaging videos.

With the #BendTheRules campaign , HP invited celebrities and influencers to film videos that pushed the boundaries of creativity. For example, a video with Ellie Goulding included an interactive acoustic performance.

4. Create Social Media actions together with other companies

Collaborative posts are booming on social media.

Leveraging another company’s audiences to expand the reach of your message is not only good for you, but for your partners and, most importantly, your users.

For example, attendees at the Red Bull X-Fighters 2016 know how to analyze data: analytics  competitions were able to see the performance statistics of some of the competing athletes in real time thanks to the monitors that the Intel company installed in their suits and equipment.

The social media campaign was a hit with attendees, with both Red Bull and Intel benefiting from the strategy.

5. Humanize your brand

In an environment where technology companies seem distant and cold, the strategy of humanizing your brand is based on the fact that behind any great company are the human beings who make it up. 

Giving your brand a more human image is something that is highly appreciated by the end user who will feel more confidence and empathy with your project.

This strategy also allows you to tie certain  taiwan lead values ​​to your brand to make your audience identify with your brand personality .

For example, Microsoft’s Instagram content is all about real people. With the hashtag #DoMore , the company highlights amazing stories of people using its technology to explore their passions and create change

6. Use user-generated content

Celebrating your customers and their passions will give you the opportunity to have a large volume of user-generated content .

This, in addition to strengthening your relationship with them , allows you to pass the social proof that will ultimately validate your product in the market.

When users post content related to your brand, your company can reach a wider audience and even become more influential in your industry.

GoPro is one of the brands that takes advantage of this type of content the most and publishes it on all its social networks. Take for example this Facebook   video of surfer Harley Ingleby.