Advertising on Instagram has managed to position itself as one of the most interesting options for digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of interesting tools and options for marketers; whatever your type of company and your objective, you are sure to find the ingredients to create the campaign of your dreams.
But sometimes we can get lost in so much complexity and not be very clear about what the best options are for our case. To get the most out of advertising on Instagram and not waste time, effort and budget. You must have a very clear strategy. To find out how you can define it, keep reading!
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5 strategies for better advertising on Instagram
In Spain alone, Instagram has more than 12 million users. Globally, this network zimbabwe email list 362320 contact leads has no less than 250 million active users per day.
Spaniards are particularly active on this social network, creating 150% more content on Stories than the global average.
Advertising on Instagram is particularly interesting for brands targeting a young audience, as 42.8% of users on this network are between 19 and 24 years old and 33.9% are between 25 and 34.
Instagram is a go-to network for finding new content, both from personal contacts and from celebrities and brands. compared to other networks.
Instagram’s advertising platform is very versatile, allowing us to tailor campaigns to our goals, our audience, and the characteristics of our brand.
5 strategies to rock your Instagram advertising
1) Identify which phase of the conversion funnel you are in
The conversion funnel is a key concept for understanding the customer journey and optimizing our news 2018: facebook, instagram, messenger, whatsapp & ar/vr brand’s marketing. It is a graphic representation of the entire customer acquisition process; it is shaped like a funnel because not all contacts alb directory who express interest end up generating a conversion, so the volume narrows as we move forward.