Yes, conversational marketing is the strategy that leverages direct communication with the customer to create a more personal connection with your brand (and, in the process, generate more sales).

Don’t you love it when a brand communicates with you personally, gets what you need right, and answers your questions instantly? To you, to your potential customers, and to everyone else.

That’s why brands like Drift and Salesforce are betting on conversational marketing , and in this article, you’ll discover how they do it with a step-by-step strategy to transform not only your relationship with your customers, but also your results.

Conversational marketing is “an approach that uses real-time interactions to move customers through each phase of the buying process” ( Contact Center Hub ).

And how do you do this? Through a strategic gambling data mexico combination of human conversations, chat (live or AI-automated), and other personalized messages that may or may not be triggered automatically.

Conversational marketing is therefore a part of the inbound marketing strategy, as the latter also aims to move the customer along the purchasing journey, but it does so with useful and relevant content in the right place.

1. Personalized experience at scale

This type of marketing creates closeness and connection with the brand through two-way communication and personalized interactions, as it takes into account past actions that have led a customer to the current moment.

2. Utility

Yes, customer satisfaction is guaranteed when you take this gif vs. video, what should i use? into account. But we cannot ignore that the best experience is measured by how much you have helped them. That is why your personalized conversations cannot focus on anything else but helping.

3. Immediacy

Providing immediate responses reduces purchasing friction, especially when you resolve objections instantly. Which, in turn, increases conversion rates. There’s a reason Gartner estimates that by 2025, 80% of businesses will serve all customers through digital platforms, messaging apps, and mobile apps to improve customer experience.

Now, you might be wondering if conversational marketing is nothing more than a cool invention of the industry to refer to the traditional chat.

The short answer? No.

In a short while, you will discover why chat is the best ee leads option in conversational marketing, but it is not everything.

In summary, these are the differences:

Slack, discord, video conferencing and. Calling software, or even text messaging. Or sms) and email can all be conversational. Marketing tools. They all make it easier to communicate with users.

But beyond all this, a chat or any. Of the above solutions could be considered. Part of conversational marketing when used. Strategically to generate a positive. Impact on the customer relationship in the long term.